MTU Library Catalogue

Syndetics cover image
Image from Syndetics

The handbook of European intellectual property management : developing, managing and protecting your company's intellectual property / Adam Jolly & Jeremy Philpott.

By: Jolly, Adam.
Contributor(s): Philpott, Jeremy.
Material type: materialTypeLabelBookPublisher: London ; Philadelphia : Kogan Page, 2007Description: xl, 434 p. : ill. (some col.) ; 25 cm. + hbk.ISBN: 0749449888 ; 9780749449889.Subject(s): Intellectual property -- Europe | Intellectual propertyDDC classification: 346.24048
Contents:
Part 1: A more efficient market for ideas -- Europe's IP architecture / Laurent Manderieux, L Bocconi -- The strategic role of IP in European business / Ed Round -- IP in the knowledge economy / Bo Heiden and Ulf Petrusson -- IP and open innovation / Helene Raybaud and Yves Morel -- Managing patents as assets / Lars Kellberg, Novo Nordisk -- Europe's different IP cultures / William Bird, Bird Goen -- Part 2: Acquisition of IP rights in Europe -- Patents / Peter Indahl -- Trade marks / Gabriella Modiano, Modiano Josif Pisanty & Staub -- Copyright in Europe / Jan Nilsson, Strom & Gulliksson -- Designs / Elisabeth Murray.

Enhanced descriptions from Syndetics:

The Handbook of European Intellectual Property Management shows companies how to put IP at the heart of their strategy and create value from their patents, trade marks, designs, copyrights and knowledge bases. It also offers practical advice to business support organizations seeking to promote their services to executives and entrepreneurs who may be concerned about IP issues and are unsure of where to turn for guidance.Drawing on a wide range of expertise, the Handbook is a practical and easy-to-follow guide. It reveals how IP contributes to improved competitive performance and to greater value on the balance sheet, and also offers a template of 'best practice' in IP management.It explains clearly the multitude of legal rights and processes involved and takes managers through the cycle of IP: how to create IP; how to secure and protect it; how to use yours or someone else's; and how to manage IP most profitably.

In association with European Patent Office.
Includes index.

Part 1: A more efficient market for ideas -- Europe's IP architecture / Laurent Manderieux, L Bocconi -- The strategic role of IP in European business / Ed Round -- IP in the knowledge economy / Bo Heiden and Ulf Petrusson -- IP and open innovation / Helene Raybaud and Yves Morel -- Managing patents as assets / Lars Kellberg, Novo Nordisk -- Europe's different IP cultures / William Bird, Bird Goen -- Part 2: Acquisition of IP rights in Europe -- Patents / Peter Indahl -- Trade marks / Gabriella Modiano, Modiano Josif Pisanty & Staub -- Copyright in Europe / Jan Nilsson, Strom & Gulliksson -- Designs / Elisabeth Murray.

CIT Module MECH 8009 - Supplementary reading

CIT Module MECH 8010 - Supplementary reading

CIT Module MGMT 8006 - Supplementary reading

Excerpt provided by Syndetics

Part 1 A more efficient market for ideas 1.1 Europe's IP architecture Laurent Manderieux, L Bocconi University, Milan The EU - but not only the EU; The new EU-wide integrated IP rights: big success and much use; Partly integrated rights: harmonized rights can sometimes be of real help to companies; The European Patent Organization: a convenient European alternative route for obtaining patents; What about the future? 1.2 The strategic role of IP in European business Ed Round, Marks & Clerk 1.3 IP in the knowledge economy Bo Heiden and Ulf Petrusson, CIP From blocking to building block; Managing (intellectual) assets, property and capital; The transformation to knowledge-based business models; A framework for developing knowledge-based business models 1.4 IP and open innovation Hélène Raybaud and Yves Morel, Schlumberger Open innovation: the new equation of globalization; Open innovation at Schlumberger; IPR and open innovation; In conclusion 1.5 Managing patents as assets Lars Kellberg, Novo Nordisk Getting the most valuable patents; From core technology to marketing claims and unique selling points; Securing freedom to operate through an enhanced bargaining position; Successful execution is at least as important as designing the strategy; Drafting patent applications for worldwide protection 1.6 Europe's different IP cultures William Bird, Bird Goën Part 2 Acquisition of IP rights in Europe 2.1 Patents Peter Indahl, International Patent Bureau Integrate the filing strategy with your business plan; Your company size and position in the market; The patent offices available in Europe; Substantive examination or pure registration; The first filing: national or European; The first filing: international; Quality of the first filing 2.2 Trade marks Gabriella Modiano, Modiano Josif Pisanty & Staub All roads lead to Europe ; National filing system; The international trade mark system; The CTM system: Europe's unitary answer; A unitary (and unique) weapon against potential infringers in the European Union; The (positive) fate of historical national trade mark applications: the creation of 'seniority'; A single market: use in few countries, valid in 27 states; The expansion of the CTM in an ever-growing Europe 2.3 Copyright in Europe Jan Nilsson, Ström & Gulliksson Intellectual Property Consulting Copyright protection; Legal provisions; Rights to a work under copyright protection; Free use of works; The copyright symbol [!c!]; Legal measures against infringers; UK copyright law; French copyright law; New developments 2.4 Designs Elisabeth Murray, Mathys & Squire What is a design?; Legal protection for designs in the European Union; Protection of designs under the Community Design Regulation; Rights obtained under the Community Design Regulation; Taking action against infringement; Benefits of registration under the Community Design Regulation; Applying for registration; When to file; Third parties' rights; Summary Feature: Utility models Daniela Carosi, Italian Patent and Trademark Office 2.5 Trade secrets Ruth Soetendorp, Centre for Intellectual Property Policy & Management, Bournemouth University What is a trade secret?; How does a trade secret differ from confidential information?; What information can constitute a trade secret?; How does the law protect trade secrets?; International recognition of trade secret protection; Trade secrets and confidential information - some practical suggestions Part 3 Commercializing IP in Europe 3.1 Innovation rights Jean-Louis Somnier, Novagraaf Technologies Innovation: a holistic view, going beyond technology alone; Entering Europe with an innovation: options for IP rights protection; IP protection of an innovation: a critical business decision 3.2 Building an international knowledge business Christina Nordström, Swedish Patent and Registration Office ClimateWell; Elekta Feature: international innovation Daniela Carosi, Italian Patent and Trademark Office 3.3 IP and proof of concept Dan Richardson and Dr Paul McEvoy, Technology from Ideas, and Cathal Lane, Tomkins & Co Environment and people; Sourcing ideas; Selection/filtering; Development; Key activities; Sale; Summary and future trends 3.4 Business-university collaboration Lawrence Cullen, UK Intellectual Property Office Purpose ; The Toolkit; Using the Toolkit; Use of the Toolkit; Recent updates; Collaboration in Europe; The future: business-to-business model agreements; Conclusion 3.5 Managing IP in collaborative ventures Martin A Bader, BGW AG Management Advisory Group Collaboration = dilution of intellectual assets? ; Collaborative success factors ; Conclusions 3.6 Licensing as a growth strategy in Europe Martin Sandford, Licensing Executives Society, Britain & Ireland Risk perspective; Intellectual property; What is a licence?; Licensee selection; Common pitfalls - what can go wrong; When would licensing be inappropriate?; Conclusions 3.7 Innovation support in the new Europe Eva Bakos and Andras Haszonits, Hungarian Patent Office Situation of Hungarian SMEs according to the VIVACE Survey 2 6; Economic incentives for innovation and the application of IPR; The VIVACE programme; Conclusions Part 4 Technology and patents 4.1 Creating a patent position in Europe Alan Senior, J A Kemp & Co The building blocks; Litigation; Building a position with the blocks 4.2 European patents: differences from the United States Timothy J May and Beth Z Shaw, Finnegan Henderson Introduction; Filing and prosecuting patent applications in the United States and Europe; Post-grant procedures; Litigation/enforcement 4.3 Prior art searching Dean Parry, Patent Seekers It's a complex system; The standard route to gaining a patent; How does a patent office process your patent application?; Common misconceptions; Light at the end of the tunnel; A few helpful suggestions Feature: Assisted patent searches Professor Heinz Muller and Dr Alban Fischer, Swiss Federal Institute of Intellectual Property 4.4 Portfolio building Sue Scott, Abel & Imray How to develop your filing strategy; In which countries should you file patent applications?; The value of different types of claim; Claim types: a pharmaceutical case study; Portfolio review 4.5 Patent exceptions John Brunner and James Warner, Carpmaels & Ransford In what way are medical inventions excluded from patentability?; Ways of protecting medical inventions in practice at the EPO; Computer software and EPO patents; Patents for plant and animal varieties 4.6 Patent clearances Micaela Modiano, Dr Modiano Associati European opposition: a single procedure and a single result; Third party observations: steering prosecution at no cost; Double attack; Summary 4.7 Patents on a budget Keith Loven, Loven & Co Do you have an invention?; Do you need a patent?; Decide on a sensible patenting strategy Part 5 Creative and digital rights 5.1 Issues in European copyright Andrew Yeates, Sheridans The benefit of flexibility for copyright; To harmonize or not to harmonize, that is the question; Gowers Review of Intellectual Property; Summary 5.2 Copyright and the digital economy Emanuel Meyer, Swiss Federal Institute of Intellectual Property 5.3 Digital poli Excerpted from The Handbook of European Intellectual Property Management: Developing, Managing and Protecting Your Company's Intellectual Property by Adam Jolly, Jeremy Philpott All rights reserved by the original copyright owners. Excerpts are provided for display purposes only and may not be reproduced, reprinted or distributed without the written permission of the publisher.

Author notes provided by Syndetics

Adam Jolly is a business writer and editor specializing in the management of growth, innovation, technology and risk. He is Consultant Editor on several Kogan Page titles, including The Growing Business Handbook and From Idea to Profit.The European Patent Office is a leading champion of IP rights. It receives 180,000 patent, copyright, design rights and trademark applications annually. EPO actively promotes the potential of IP as a means of stimulating innovation and enhancing the international competitiveness of European business.