Signs and symbols : their design and meaning / Adrian Frutiger ; translated by Andrew Bluhm.
By: Frutiger, Adrian
.
Material type: 
BookPublisher: London : Ebury, 1998Description: 360 p. : col. ill. ; 26 cm.ISBN: 0091864828 .Subject(s): Signs and symbolsDDC classification: 302.222
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| General lending | MTU Crawford College of Art and Design Library Lending | 302.222 (Browse shelf(Opens below)) | 1 | Available | 00152407 |
Enhanced descriptions from Syndetics:
Universally-recognized signs and symbols have always been among the most important elements of communication. By why is it that certain configurations of dot and line, and certain primary shapes, are perceived and remembered more easily than others? Taking the six faces of dice as his starting point, Frutiger writes about signs and symbols in general and the development of writing in particular. Throughout, he relates the basic principles and components of graphics to a wide range of historical, physical, linguistic and practical considerations. He embraces everything from Egyptian hieroglyphics to modern company logos in his intriguing analysis of the way that humans have always tried to express thought and communication through graphic means. This standard work is aimed at all those concerned with graphics, design, ornament and communication in general.
Bibliography: p. 360.
Translated from the German
Translation of Der Mensch und seine Zeichen