The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry.
By: Barry, Pete (Pete S.) [author]
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Material type: 
BookPublisher: London : Thames & Hudson, 2008Copyright date: ©2008Description: 272 pages : illustrations ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780500514054 (hardback).Subject(s): Advertising | Market surveys | Advertising copyDDC classification: 659.1 | Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| General lending | MTU Bishopstown Library Lending | 659.1 (Browse shelf(Opens below)) | 1 | Available | 00157106 | |
| General lending | MTU Crawford College of Art and Design Library Store | 659.1 (Browse shelf(Opens below)) | 1 | Available | 00232344 | |
| General lending | MTU Crawford College of Art and Design Library Lending | 659.1 (Browse shelf(Opens below)) | 1 | Available | 00193078 |
Enhanced descriptions from Syndetics:
Here is a systematically presented course on everything anyone needs to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides don't, The Advertising Concept Book can help anyone produce better advertising.
Includes bibliographical references (page 268) and index.
Introduction -- Basic tools -- The strategy -- Print -- The campaign -- The tagline -- Generating strategies and ideas -- TV -- Ambient -- Interactive -- Copy -- Radio -- Integrated -- Execution -- Presenting and selling your work -- The student book -- Conclusion.