The application of social marketing in reducing road traffic accidents among young male drivers - an investigation using physical fear threat appeals / Brian Harman.
By: Harman, Brian.
Material type:
BookSeries: MBS - Business Studies.Publisher: Cork : Cork Institute of Technology, 2008Description: viii, 176 p. ; 30 cm. + CD ROM 4 3/4 in.Subject(s): Market surveys
| Automobile drivers. -- Ireland -- Attitudes | Traffic accidents -- Young men | Automobiles -- SafetyDDC classification: THESES PRESS Online resources: Access eThesis Dissertation note: MBS
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| General lending | MTU Bishopstown Library CD | THESES PRESS (Browse shelf(Opens below)) | 1 | Available | 00152087 | |
| Reference | MTU Bishopstown Library Theses | THESES PRESS (Browse shelf(Opens below)) | 1 | Not for loan | 00152086 |
Total holds: 0
CD ROM to accompany Thesis stored in Theses Press
MBS
Bibliographical references p. [178-221].