Enhanced descriptions from Syndetics:

Hugely popular with students, Health Promotion is now in its third edition, and has been thoroughly updated to provide the theoretical framework that is vital for health promotion. It offers a foundation for practice that encourages students and practitioners to identify opportunities for health promotion in their area of work.

Table of contents provided by Syndetics

• Foreword
• Acknowledgements
• How to use this book
• Checklist for public health and health promotion practice
• Part 1 The Theory of Health Promotion
• 1 Concepts of health
• Defining health
• Western scientific medical model
• Critique of the medical model
• The role of medicine
• Lay health beliefs
• Cultural health beliefs
• 2 Influences on health
• Factors influencing health
• Social class and health
• Gender and health
• Ethnicity and health
• Effects of income, housing and employment on health
• Social cohesion
• Explanations for health inequalities
• 3 Measuring health
• Sources of health information
• Mortality rates
• Morbidity rates
• Objective health measures
• Measuring deprivation
• Subjective health measures
• Epidemiology and health promotion
• 4 Defining health promotion
• The development of health promotion
• Definitions of health education and health promotion
• Definition of public health
• The role of the World Health Organization
• 5 Models and approaches to health promotion
• Different approaches to health promotion
• Aspects of these approaches
• The importance of theory in health promotion
• Different models of health promotion
• 6 Ethical issues in health promotion
• The philosophy of health promotion
• Duties in health promotion
• The individual and the common good
• Ethical principles
• 7 The politics of health promotion
• Political ideologies
• Politics and globalization
• Politics of health promotion structures
• Politics of health promotion methods
• Politics of health promotion content
• Radical health promotion
• Part 2 Strategies & Methods
• 8 Developing personal skills
• The role of beliefs, attitudes and values in health-related decisions
• The influence of social norms on health behaviour
• The concept of locus of control
• Health promotion strategies to change attitudes or behaviour
• 9 Strengthening community action
• Defining community development
• Community development in health promotion
• Working with a community development approach
• Community development activities
• Dilemmas for practice
• 10 Using media in health promotion
• Nature of media effects
• Role of mass media
• Using mass media
• Planned campaigns
• Unpaid coverage
• Media advocacy
• Social marketing
• Effectiveness of mass media
• Communication tools
• 11 Re-orienting health services
• Reasons for reorienting health services
• Principles
• Strategies
• Service provision
• Who promotes health
• 12 Developing healthy public policy
• Defining healthy public policy (HPP)
• Advantages and drawbacks to using a HPP approach
• The history of HPP
• HPP at different levels - global, national and organisational
• The potential of HPP to promote health
• Resources and skills required for HPP
• The practitioner's role
• Evaluating the effectiveness of HPP
• Part 3 Settings for Health Promotion
• 13 Health promotion in schools
• The school setting
• Relationship between schools, education and health
• The context for health promotion in schools
• The health-promoting school
• Effectiveness of health promotion in schools
• 14 Health promotion in the workplace
• The workplace setting
• Relationship between work and health
• Responsibility for workplace health
• Health promotion in the workplace
• 15 Health promotion in neighbourhoods
• Definitions of neighbourhood
• Neighbourhoods as settings for health promotion
• Different aspects of neighbourhoods
• Evaluation of neighbourhood health promotion
• 16 Health promotion in primary health care and hospitals
• The concept of a Health Promoting Hospital
• Promoting the health of patients
• Promoting the health of staff
• Hospitals and their community
• Hospitals as a health promoting organisation
• Health Promoting Hospital Movement
• 17 Health promotion in prisons
• Prisons as a healthy setting
• Reasons for prioritising health promotion in prisons
• Barriers to using prisons as health promoting settings
• Interventions and evidence of their effectiveness
• Part 4 Implementing Health Promotion
• 18 Assessing health needs
• Concepts of need
• Needs assessment strategies
• Relating needs to strategic planning
• Problems in assessing needs
• 19 Planning health promotion interventions
• Systematic planning and its advantages
• Different planning models
• Quality and audit
• 20 Evaluating health promotion
• Defining evaluation
• Why evaluate
• What to evaluate
• How to evaluate
• Cost-effectiveness
• Using evaluation to build an evidence base for health promotion
• Glossary
• Index

Author notes provided by Syndetics

Jane Wills is Professor of Health Promotion in the School of Health and Social Care at South Bank University and is also Director of the Centre for Applied Research in Improvement and Innovation (CApRII).
She has over 25 years of experience of teaching public health and health promotion. Her research focuses on health education and health literacy and behavioural interventions particularly in relation to obesity. She is a trained counsellor and also teaches motivational interviewing and counselling skills to health care professionals. She has also held numerous external examiner and independent assessor posts, maintaining the discipline of health promotion.
Initially qualifying as a teacher, she has a strong interest in pedagogy and student development, regularly publishing with students.