MTU Library Catalogue

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E-business and e-commerce management : strategy, implementation, and practice / Dave Chaffey.

By: Chaffey, Dave, 1963-.
Material type: materialTypeLabelBookPublisher: New York : FT Prentice Hall, c2009Edition: Fourth edition.Description: xxxii, 764 pages : illustrations ; 27 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0273719602; 9780273719601 .Other title: Ebusiness and ecommerce management.Subject(s): Electronic commerce | Business enterprises -- Computer networksDDC classification: 658.872 Also available in electronic form.
Contents:
Part 1: Introduction -- Introduction to e-business and e-commerce -- E-commerce fundamentals -- E-business infrastructure -- E-environment -- Part 2: Strategy and applications -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Part 3: Implementation -- Change management -- Analysis and design -- Implementation and maintenance.
Holdings
Item type Current library Call number Copy number Status Barcode
General lending MTU Bishopstown Library Lending 658.872 (Browse shelf(Opens below)) 1 Available 00132432
General lending MTU Bishopstown Library Lending 658.872 (Browse shelf(Opens below)) 1 Available 00132449
Total holds: 0

Enhanced descriptions from Syndetics:

Popular for its cutting edge and contemporary coverage, its international approach and its balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ideal for students or practitioners of e-business or e-commerce at any level.

Includes bibliographical references and index.

Part 1: Introduction -- Introduction to e-business and e-commerce -- E-commerce fundamentals -- E-business infrastructure -- E-environment -- Part 2: Strategy and applications -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Part 3: Implementation -- Change management -- Analysis and design -- Implementation and maintenance.

CIT Module MGMT 7005 - Core reading.

CIT Module INFO 7002 - Supplementary reading.

CIT Module INFO 7003 - Supplementary reading.

Also available in electronic form.

Table of contents provided by Syndetics

  • Preface and Guided Tour
  • Acknowledgements
  • I Introduction
  • 1 Introduction to e-business and e-commerce
  • 2 E-commerce fundamentals
  • 3 E-business infrastructure
  • 4 E-environment
  • II Strategy and Applications
  • 5 E-business strategy
  • 6 Supply chain management
  • 7 E-procurement
  • 8 E-marketing
  • 9 Customer relationship management
  • III Implementation
  • 10 Change management
  • 11 Analysis and design
  • 12 Implementation and maintenance
  • Glossary
  • Index

Author notes provided by Syndetics

Dave Chaffey is is an e-business consultant and visiting lecturer on e-business courses at Warwick University and Cranfield School of Management.