MTU Library Catalogue

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Research methods in business studies : a practical guide / Pervez Ghauri, Kjell Grønhaug.

By: Ghauri, Pervez N, 1948-.
Contributor(s): Grønhaug, Kjell.
Material type: materialTypeLabelBookPublisher: Harlow, England ; New York : Financial Times Prentice Hall, 2005Edition: 3rd ed.Description: xviii, 257 p. : ill. ; 24 cm.ISBN: 0273681567.Subject(s): Management -- Research | Business -- ResearchDDC classification: 658
Contents:
Part I: Challenges and ambiguities of business research -- Introduction -- Research in business studies -- Part II: The research process -- The research process -- Research problems -- Research design -- Measurements -- Data sources -- Data collection -- Sampling in empirical research -- Preparation and analysis of data -- Part III: Implementation -- Quantitative data analysis -- Qualitative data analysis -- Writing the final report.
Holdings
Item type Current library Call number Copy number Status Barcode
General lending MTU Bishopstown Library Lending 658 (Browse shelf(Opens below)) 1 Available 00179247
Total holds: 0

Enhanced descriptions from Syndetics:

Research Methods in Business Studies, is a clear and concise book, designed to equip you with a systematic approach to business research. It is ideal for postgraduate or undergraduate business students taking a course in research methods or undertaking a dissertation or report. Ghauri & Gronhaug show you how to formulate a problem, choose a research method, collect, analyse and present data. They offer an accessible analysis of the variety of qualitative and quantitative methods at your disposal and explore the implications that your choice of method will have on your data collection and analysis.

Includes bibliographical references (pages 240-246) and index.

Part I: Challenges and ambiguities of business research -- Introduction -- Research in business studies -- Part II: The research process -- The research process -- Research problems -- Research design -- Measurements -- Data sources -- Data collection -- Sampling in empirical research -- Preparation and analysis of data -- Part III: Implementation -- Quantitative data analysis -- Qualitative data analysis -- Writing the final report.

CIT Module MRKT 7007 - Supplementary reading.

Table of contents provided by Syndetics

  • Introduction
  • 1 research in business studies
  • 2 Problem formulation and problem handling in (practical) research
  • 3 Research designs
  • 4 Measurements: mapping the empirical world
  • 5 Data collection and sources
  • 6 Sampling
  • 7 Qualitative methods
  • 8 Data analysis
  • 9 Writing the final report
  • References
  • Appendix
  • Index