Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.
By: Kerin, Roger A
.
Contributor(s): Peterson, Robert A. (Robert Allen).
Material type: 
BookPublisher: Upper Saddle River, N.J. : Prentice Hall, c2001Edition: 9th ed.Description: xiii, 729 p. : ill. ; 29 cm. + hbk.Content type: text Media type: unmediated Carrier type: volumeISBN: 0130276618; 9780130276612.Subject(s): Marketing -- Decision making -- Case studies | Marketing -- Management -- Case studies | Sales & marketing management | Sales & marketingDDC classification: 658.802 | 658.802 KER | Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| General lending | MTU Bishopstown Library Lending | 658.802 (Browse shelf(Opens below)) | 1 | Available | 00155486 | |
| General lending | MTU Kerry North Campus Library First Floor Main | 658.802 KER (Browse shelf(Opens below)) | 0 | Available | 38888000690325 | |
| General lending | MTU Kerry North Campus Library First Floor Main | 658.802 KER (Browse shelf(Opens below)) | 1 | Available | 38888000465629 | |
| General lending | MTU Kerry North Campus Library First Floor Main | 658.802 KER (Browse shelf(Opens below)) | 1 | Available | 38888000480263 |
Enhanced descriptions from Syndetics:
A brand new simulation by Mohan Sawhney and Raj Malhotra (Northwestern University), together with PowerSim and Arthur Andersen. Photo Wars is a simulation that helps you learn how to make decisions in a complex, dynamic environment. PhotoWars is based on the DigiStrat framework. You will become the Chief Strategist of PhotoMax, a technology firm that is faced with a difficult transition from analog technologies to the digital age. You will be asked to guide your company to success in the face of change and uncertainty, and will develop the following skills: *Improve your sensemaking ability in complex and dynamic digital arenas. Learn to detect patterns in a chaotic world and across a wide array of digital arenas. *Improve your systems thinking ability by thinking holistically and dynamically about complex systems. Improve your ability to see connections across functional areas an over time. *Discover best practices in strategy formulation: Unlike traditional simulation games such as MARKSTRAT, PhotoWars can be played many times over with different strategies. By controlled experimentation, you will gain insight into the behavior of the system and discover best practices.
Includes bibliographical references and indexes.
Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Interactive marketing and electronic commerce -- Marketing strategy reformulation: The control process -- Comprehensive marketing programs.
Table of contents provided by Syndetics
- 1 Introducing Government in America
- 2 the Constitution
- 3 Federalism
- 4 Civil Liberties and Public Policy
- 5 Civil Rights and Public Policy
- 6 Public Opinion and Political Action
- 7 the Mass Media and the Political Agenda
- 8 Political Parties
- 9 Campaigns and Voting Behavior
- 10 Interest Groups
- 11 Congress
- 12 the Presidency
- 13 the Federal Bureaucracy
- 14 the Federal Courts
- 15 Congress, the President, and the Budget: the Politics of Taxing and Spending
- 16 Social Welfare Policymaking
- 17 National Security Policy Making