Grab their attention : advertising and promoting on a shoestring budget / Gavin Walker.
By: Walker, G. (Gavin)
.
Material type: 
BookPublisher: Dublin : Oak Tree Press, 1998Description: ix, 240 p : 22 cm. + pbk.ISBN: 1860760864; 9781860760860.Subject(s): Advertising | MarketingDDC classification: 659.1 | Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| General lending | MTU Bishopstown Library Lending | 659.1 (Browse shelf(Opens below)) | 1 | Available | 00074579 | |
| General lending | MTU Bishopstown Library Lending | 659.1 (Browse shelf(Opens below)) | 1 | Available | 00074578 |
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Enhanced descriptions from Syndetics:
This handbook takes the reader through the marketing maze in simple steps, covering the entire process from advertising to direct mail fulfilment. The contents cover: market research; deciding on an advertising strategy; how to budget for advertising; copy writing skills and techniques; how to get free print, radio and TV coverage; how to use community relations to build your business; and a glossary of advertising and promotional terms.
Includes index.
Market research -- Deciding on an advertising strategy -- How to budget for advertising -- How to write a winning direct mail campaign -- How to write ads that will hit their "hot buttons" -- How to create radio ads that will get results -- How to write a brochure that will boost your sales -- How to get free media coverage (1) -- How to get free media coverage (2) -- How to get free media coverage (3) -- How to use community relations to build your business.