MTU Library Catalogue

Syndetics cover image
Image from Syndetics

Mastering public relations / Anthony Davis.

By: Davis, Anthony.
Material type: materialTypeLabelBookSeries: Palgrave master series.Publisher: Basingstoke : Palgrave Macmillan, 2007Edition: 2nd ed.Description: xviii, 233 p. ; 24 cm. + pbk.ISBN: 9780230549302.Subject(s): Public relationsDDC classification: 659.2
Contents:
Part 1 -- The nature of public relations -- The purpose of public relations -- within the organization -- outside the organization -- communication -- research, planning and evaluation -- Part 2 -- The customers -- within marketing -- public affairs -- community relations -- the media -- Part 3 -- global public relations -- the occupation of public relations -- Futures.
Summary: Mastering Public Relations takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice. The second edition has been revised throughout to include expanded sections on the history of PR, the use of the Internet for PR, the PR occupation and the future development of PR practice. It also contains more PR theory, extra case studies, and fully updated references and examples for a comprehensive introduction to this field.
Holdings
Item type Current library Call number Copy number Status Barcode
General lending MTU Bishopstown Library Lending 659.2 (Browse shelf(Opens below)) 1 Available 00155749
Total holds: 0

Enhanced descriptions from Syndetics:

Mastering Public Relations takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice.

Includes bibliographical references (pages 223-227) and index.

Part 1 -- The nature of public relations -- The purpose of public relations -- within the organization -- outside the organization -- communication -- research, planning and evaluation -- Part 2 -- The customers -- within marketing -- public affairs -- community relations -- the media -- Part 3 -- global public relations -- the occupation of public relations -- Futures.

Mastering Public Relations takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice. The second edition has been revised throughout to include expanded sections on the history of PR, the use of the Internet for PR, the PR occupation and the future development of PR practice. It also contains more PR theory, extra case studies, and fully updated references and examples for a comprehensive introduction to this field.

Author notes provided by Syndetics

ANTHONY DAVIS is a writer and management consultant, specializing in corporate and marketing communication. He has lectured extensively at several universities and colleges and has originated and managed successful public relations programmes for a wide variety of companies, professional firms and organizations.
ANTHONY DAVIS is a writer and management consultant, specializing in corporate and marketing communication. He has lectured extensively at several universities and colleges and has originated and managed successful public relations programmes for a wide variety of companies, professional firms and organizations.