MTU Library Catalogue

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Strategic market relationships : from strategy to implementation / Bill Donaldson and Tom O\'Toole.

By: Donaldson, Bill, 1948-.
Contributor(s): O\'Toole, Tom, 1966-.
Material type: materialTypeLabelBookPublisher: Chichester, England ; Hoboken, NJ : Wiley, 2007Edition: 2nd ed.Description: xiv, 269 p. : ill. ; 24 cm. + pbk.ISBN: 9780470028803; 0470028807.Subject(s): Relationship marketing | Strategic alliances (Business) | Business networks | Industrial managementDDC classification: 658.812
Contents:
Part 1: Relationship strategy -- Introduction to strategic market relationships -- Relationship-based theories -- Relationship planning and development -- Relationship types -- Networks -- Part 2: Relationship implementation -- Organising for relationships -- People and relationships -- Customer relationship management -- Relationship communication with a special focus on building relationships through brands and electronic relationships -- Channel relationships -- Innovation through relationships -- Relationship internationalisation -- Relationship costs and value -- Strategic market relationships: a final word.
Holdings
Item type Current library Call number Copy number Status Barcode
General lending MTU Bishopstown Library Lending 658.812 (Browse shelf(Opens below)) 1 Available 00188039
General lending MTU Bishopstown Library Lending 658.812 (Browse shelf(Opens below)) 1 Available 00188038
Total holds: 0

Enhanced descriptions from Syndetics:

The book develops the student's understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource. It takes a managerial perspective to the study of relationships, from strategy to implementation. The first edition was the first text that comprehensively addressed relationships as a strategic issue, and considering relationships as strategic and as a basis for competition is central to this book. In a nutshell, strategic market relationships is the process of analyzing, formulating and implementing a relationship strategy for an organization.

Includes bibliographical references (pages 249-262) and index.

Part 1: Relationship strategy -- Introduction to strategic market relationships -- Relationship-based theories -- Relationship planning and development -- Relationship types -- Networks -- Part 2: Relationship implementation -- Organising for relationships -- People and relationships -- Customer relationship management -- Relationship communication with a special focus on building relationships through brands and electronic relationships -- Channel relationships -- Innovation through relationships -- Relationship internationalisation -- Relationship costs and value -- Strategic market relationships: a final word.

Table of contents provided by Syndetics

  • Preface
  • About the Authors
  • Acknowledgements
  • Part 1 Relationship strategy
  • Chapter 1 Introduction to strategic market relationships
  • Chapter 2 Relationship-based theories
  • Chapter 3 Relationship Planning and Development
  • Chapter 4 Relationship Types
  • Chapter 5 Networks
  • Part 2 Relationship Implementation
  • Chapter 6 Organising for Relationships
  • Chapter 7 People and Relationships
  • Chapter 8 Customer Relationship Management
  • Chapter 9 Relationship communication with a special focus on building relationships through brands and electronic relationships
  • Chapter 10 Channel Relationships
  • Chapter 11 Innovation through Relationships
  • Chapter 12 Relationship internationalisation
  • Chapter 13 Relationship Costs and Value
  • Chapter 14 Strategic market relationships: a final word
  • References
  • Index

Author notes provided by Syndetics

Bill Donaldson is Professor of Marketing at The Robert Gordon University and is responsible for research in Marketing within the Aberdeen Business School.

Tom O'Toole is Head of the School of Business at Waterford Institute of Technology. He lecturers in business strategy and marketing and supervises research in relationships.