Green graphic design / Brian Dougherty ; with Celery Design Collaborative.
By: Dougherty, Brian [author.]
.
Contributor(s): Celery Design Collaborative.
Material type: 
BookPublisher: New York : Allworth Press, [2008]Copyright date: ©2008Description: 203 pages. : color illustrations ; 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781581155112 (paperback); 1581155115 (paperback).Subject(s): Commercial art -- Environmental aspectsDDC classification: 741.6 | Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| General lending | MTU Bishopstown Library Lending | 741.6 (Browse shelf(Opens below)) | 1 | Available | 00213325 | |
| General lending | MTU Bishopstown Library Lending | 741.6 (Browse shelf(Opens below)) | 1 | Available | 00191467 |
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Enhanced descriptions from Syndetics:
Can a graphic designer be a catalyst for positive change? Green Graphic Design reframes the way designers can think about the work they create, while remaining focused on cost constraints and corporate identity. Simple, eco-innovative changes are demonstrated in all phases of the design process, including:
· Picking projects
· Strategizing with clients
· Choosing materials for manufacture and shipping
· Understanding users
· Picking ink and paper for printing
· Binding
· Packing final products
· Building strong brands
· Working with clients to foster transparency and corporate social responsibility
Fully illustrated and packed with case studies of green design implementation, this reference guide more than inspires; a "sustainability scorecard" and a complete glossary of key terms and resources ensure that anyone in the design field can implement practical green solutions. Green Graphic Design is an indispensable resource for graphic designers ready to look to the future of their business and the environment.
Bibliography: (page 198) and index.
Includes bibliographical references (page 198).
Learning to speak green -- Design is an avocado -- The coming wave -- Understanding sustainability -- Focus on value -- Changing the way we design -- Ngised: Designing backwards -- The nature of paper -- One word: Plastics -- Design for change -- Putting it into practice.