MTU Library Catalogue

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Foundation marketing / Liz Hill & Terry O'Sullivan.

By: Hill, Elizabeth, 1960-.
Contributor(s): O'Sullivan, Terry, 1957-.
Material type: materialTypeLabelBookSeries: Modular texts in business and economics.Publisher: Harlow : Financial Times Prentice Hall, 2003Edition: 3rd ed.Description: 465 p. : ill. ; 25 cm. + pbk.ISBN: 0273655329.Subject(s): MarketingDDC classification: 658.8
Contents:
Introduction to marketing -- Marketing in the real world -- The marketing environment -- Buyer behaviour -- Marketing research -- Target marketing -- Product -- New product development -- Price -- Distribution -- Promotion - introduction, advertising and direct marketing -- Promotion - selling, sales promotion and public relations -- International marketing -- Strategic marketing management - planning, organisation and control.
Holdings
Item type Current library Call number Copy number Status Barcode
General lending MTU Bishopstown Library Lending 658.8 (Browse shelf(Opens below)) 1 Available 00156092
Total holds: 0

Enhanced descriptions from Syndetics:

This is the core text for The Chartered Institute of Marketing foundation certificate in marketing. Attention is given to the specific elements of marketing covered on the CIM/CIE syllabus, and the influence of ICT on marketing principles and practice is emphasized.

Previous ed.: published as Marketing. Harlow : Longman, 1999.

Includes bibliographical references and index.

Introduction to marketing -- Marketing in the real world -- The marketing environment -- Buyer behaviour -- Marketing research -- Target marketing -- Product -- New product development -- Price -- Distribution -- Promotion - introduction, advertising and direct marketing -- Promotion - selling, sales promotion and public relations -- International marketing -- Strategic marketing management - planning, organisation and control.

Table of contents provided by Syndetics

  • Introduction to marketing Marketing in the real world
  • The marketing environment
  • Buyer behaviour
  • Marketing research
  • Target marketing Product
  • New product development
  • Price
  • Distribution
  • Promotion: introduction, advertising and direct marketing
  • Promotion: selling, sales promotion and public relations
  • International marketing
  • Strategic Marketing Management: planning, organisation and control
  • Appendix Answers to self-check questions
  • Index