Marketing management / Philip Kotler ... [et al.]
By: Kotler, Philip
.
Material type: 
BookSeries: Pearson one: Publisher: New York : Prentice Hall Financial Times, 2009Edition: 1st European ed.Description: xxxviii, 889 p. : col. ill. ; 29cm. + hbk.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780273718567 .Subject(s): Marketing -- Management -- Europe | Marketing -- Management | Business and Management | Business & Management | Sales & marketing | Sales & marketing managementDDC classification: 658.8 | 658.8 KOT | Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| General lending | MTU Bishopstown Library Lending | 658.8 (Browse shelf(Opens below)) | 1 | Available | 00116050 | |
| General lending | MTU Bishopstown Library Lending | 658.8 (Browse shelf(Opens below)) | 1 | Available | 00188021 | |
| General lending | MTU Kerry North Campus Library First Floor Main | 658.8 KOT (Browse shelf(Opens below)) | 1 | Available | 38888000756779 | |
| General lending | MTU Kerry North Campus Library First Floor Main | 658.8 KOT (Browse shelf(Opens below)) | 1 | Available | 38888000756761 | |
| General lending | MTU Kerry North Campus Library First Floor Main | 658.8 KOT (Browse shelf(Opens below)) | 1 | Available | 38888000756720 | |
| General lending | MTU Kerry North Campus Library First Floor Main | 658.8 KOT (Browse shelf(Opens below)) | 1 | Available | 38888000630693 |
Enhanced descriptions from Syndetics:
The American edition of 'Marketing Management' is a leading marketing text because its content and organisation consistently reflect changes in marketing theory and practice. This European edition explores the challenges facing European marketing practitioners.
Inspired by the American ed. of same title.
Includes bibliographical references and index.
Part 1: Understanding marketing management -- Part 2: Capturing marketing insights -- Part 3: Connecting with customers -- Part 4: Building strong brands -- Part 5: Shaping the market offering -- Part 6: Delivering value -- Part 7: Communicating value -- Part 8: Managing marketing implementation and control.
The American edition of 'Marketing Management' is a leading marketing text because its content and organisation consistently reflect changes in marketing theory and practice. This European edition explores the challenges facing European marketing practitioners.
CIT Module MGMT 7045 - Core reading
CIT Module MRKT 7007 - Supplementary