MTU Library Catalogue

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Public relations in practice / edited by Anne Gregory.

Contributor(s): Gregory, Anne, 1953-.
Material type: materialTypeLabelBookSeries: PR in practice series.Publisher: London ; Sterling, VA : Kogan Page, 2004Edition: 2nd ed.Description: xiv, 210 p. : ill. ; 24 cm.ISBN: 0749433817.Subject(s): Public relations | Public relations -- Great BritainDDC classification: 659.2
Contents:
Public relations in practice: the 21st-century landscape / Anne Gregory -- Marketing communications / Ardi Kolah -- Internal communication / Pamela Mounter -- Financial public relations / Terrence Collis -- Business-to-business public relations / Phil Crossley -- Lobbying Westminster and Whitehall / Lionel Zetter -- Local government relations / Beryl Evans and Carl Welham -- Community relations / Alan Smith -- Public relations in the voluntary sector / Fiona Fountain -- Sponsorship / Richard Moore -- Communicating corporate responsibility / Martin Le Jeune -- Public relations in the service sector / Tony Langham -- Living in an NGO world / Robert Blood.
Holdings
Item type Current library Call number Copy number Status Barcode
General lending MTU Bishopstown Library Lending 659.2 (Browse shelf(Opens below)) 1 Available 00156103
Total holds: 0

Enhanced descriptions from Syndetics:

The role of the public relations practitioner is becoming ever more demanding: even those who have just entered the profession are expected to possess a range of sophisticated skills and knowledge. This fully updated second edition of Public Relations in Practice aids in the development of these skills by looking at the key functional areas of public relations from the practitioner's point of view.

International in scope, and written in a practical and easy-to-follow style, this new edition is packed with advice from expert practitioners in the field including Ardi Kolah and Pamela Mounter. Public Relations in Practice will provide a sound introduction to a wide range of specialist areas, including:
- Marketing communications
- Internal communication
- Financial public relations
- Government and local government relations
- Public relations for non-commercial organizations
- Business-to-business (B2B) public relations
- International communications
- Sponsorship
- Pressure groups
- Corporate social responsibility
- Public relations for the services sector

Includes bibliographical references and index.

Public relations in practice: the 21st-century landscape / Anne Gregory -- Marketing communications / Ardi Kolah -- Internal communication / Pamela Mounter -- Financial public relations / Terrence Collis -- Business-to-business public relations / Phil Crossley -- Lobbying Westminster and Whitehall / Lionel Zetter -- Local government relations / Beryl Evans and Carl Welham -- Community relations / Alan Smith -- Public relations in the voluntary sector / Fiona Fountain -- Sponsorship / Richard Moore -- Communicating corporate responsibility / Martin Le Jeune -- Public relations in the service sector / Tony Langham -- Living in an NGO world / Robert Blood.

Table of contents provided by Syndetics

  • About the authors (p. vii)
  • Preface (p. xiii)
  • 1. Public relations in practice: the 21st-century landscape (p. 1)
  • 2. Marketing communications (p. 16)
  • 3. Internal communication (p. 43)
  • 4. Financial public relations (p. 59)
  • 5. Business-to-business public relations (p. 76)
  • 6. Lobbying Westminster and Whitehall (p. 89)
  • 7. Local government relations (p. 102)
  • 8. Community relations (p. 112)
  • 9. Public relations in the voluntary sector (p. 130)
  • 10. Sponsorship (p. 142)
  • 11. Communicating corporate responsibility (p. 158)
  • 12. Public relations in the service sector (p. 173)
  • 13. Living in an NGO world (p. 186)
  • Index (p. 201)

Excerpt provided by Syndetics

About the Authors Preface Public Relations in Practice: The 21st-Century Landscape Marketing Communications Internal Communication Financial Public Relations Business-to-business Public Relations Lobbying Westminster and Whitehall Local Government Relations Community Relations Public Relations in the Voluntary Sector Sponsorship Communicating Corporate Responsibility Services PR Living in an NGO World Excerpted from Public Relations in Practice All rights reserved by the original copyright owners. Excerpts are provided for display purposes only and may not be reproduced, reprinted or distributed without the written permission of the publisher.

Author notes provided by Syndetics

Anne Gregory is Professor of Public Relations and Director of the Centre for Public Relations Studies at Leeds Metropolitan University. She is the consultant editor of Kogan Page's PR in Practice series, published in conjunction with the Chartered Institute of Public Relations (CIPR), and the author of Planning and Managing Public Relations Campaigns , also published in the series.