The application of viral marketing to the Irish film industry / Stephen O'Mahony.
By: O'Mahony, Stephen.
Material type:
BookSeries: MBS - Management and Marketing.Publisher: Cork : CIT, 2010Description: viii, 163 p. ; 30 cm.Subject(s): Viral marketing
| Internet marketing | Branding (Marketing) -- Management | Electronic commerce -- Social aspects | Motion picture industry -- Ireland -- MarketingDDC classification: THESES PRESS Online resources: Access eThesis Dissertation note: MBS
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Reference | MTU Bishopstown Library Theses | THESES PRESS (Browse shelf(Opens below)) | 1 | Not for loan | 00156450 |
Total holds: 0
MBS
Bibliography: p. 137-161.