Exploring corporate strategy : text and cases/ Gerry Johnson, Kevan Scholes and Richard Whittington.
By: Johnson, Gerry
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Contributor(s): Scholes, Kevan | Whittington, Richard.
Material type: 
BookPublisher: Harlow, England ; New York : Financial Times Prentice Hall, 2009Edition: 8th ed.Description: xxxvi, 1033 p. : ill. ; 26 cm.ISBN: 9780273731566.Subject(s): Business planning | Strategic planning | Business planning -- Case studies | Strategic planning -- Case studiesDDC classification: 658.4012 | Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| General lending | MTU Bishopstown Library Lending | 658.4012 (Browse shelf(Opens below)) | 1 | Available | 00133670 |
Enhanced descriptions from Syndetics:
Over 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers. Available in two versions (Text and Text & Cases), Exploring Corporate Strategy has established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources. The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels
Includes bibliographical references and indexes.
Introducing strategy -- Part I: The strategic position -- The environment -- Strategic capability -- Strategic purpose -- Culture and strategy -- Part II: Strategic choices -- Business-level strategy -- Directions and corporate-level strategy -- International strategy -- Innovation and Entrepreneurship -- Strategy methods and evaluation -- Part III: Strategy in action -- Strategy development processes -- Organising for success -- Resourcing strategies -- Managing strategic change -- The practice of strategy.
CIT Module MGMT 7033 - Core reading