MTU Library Catalogue

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Strategic marketing management cases / David W. Cravens, Charles W. Lamb and Victoria L. Crittenden.

By: Cravens, David W.
Contributor(s): Lamb, Charles W | Crittenden, Victoria Lynn.
Material type: materialTypeLabelBookPublisher: Ventura, CA : Academic Internet Publishers, 2006Edition: 7th ed.Description: 267 p. ; 30 cm. + pbk.ISBN: 9781428807983; 1428807985.Subject(s): Marketing -- Case studiesDDC classification: 658.802
Contents:
Market orientation and organizational learning -- Marketing program development -- Growth strategies -- Innovation and strategic brand management -- Supply chain management and partnership alignment -- Cross-functional integration -- Implementing marketing plans and assessing performance.
Holdings
Item type Current library Call number Copy number Status Barcode
General lending MTU Bishopstown Library Lending 658.802 (Browse shelf(Opens below)) 1 Available 00114445
General lending MTU Bishopstown Library Lending 658.802 (Browse shelf(Opens below)) 1 Available 00114447
Total holds: 0

Enhanced descriptions from Syndetics:

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Market orientation and organizational learning -- Marketing program development -- Growth strategies -- Innovation and strategic brand management -- Supply chain management and partnership alignment -- Cross-functional integration -- Implementing marketing plans and assessing performance.

CIT Module MRKT 7005 - Supplementary reading.