Social marketing for public health : global trends and success stories / edited By Hong Cheng, Philip Kotler and Nancy R. Lee.
Contributor(s): Cheng, Hong
| Kotler, Philip | Lee, Nancy R.
Material type: 
BookPublisher: Sudbury, Mass. : Jones and Bartlett, 2011Description: xxv, 422 p. : ill. ; 23 cm. + pbk.ISBN: 9780763757977 ; 0763757977 .Subject(s): Health promotion | Social marketing | Public healthDDC classification: 362.10688 | Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| General lending | MTU Bishopstown Library Lending | 362.10688 (Browse shelf(Opens below)) | 1 | Available | 00114533 | |
| General lending | MTU Bishopstown Library Lending | 362.10688 (Browse shelf(Opens below)) | 1 | Available | 00114532 |
Enhanced descriptions from Syndetics:
Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measurable health behavior-changing campaigns launched by the governments, by a combination of the governments and citizens, or by the citizens themselves in various countries. Each chapter focuses on one selected country, making the content very accessible. The text provides an in-depth and up-to-date treatment of the subject matter.
Includes bibliographical references and index.
Social marketing for public health: an introduction -- Reducing tobacco use in the United States: A public health success story ... so far -- Saskatchwan in motion: a community-based, provincewide social marketing initiative in Canada to promote physical activity -- Love, Sex and HIV/AIDS: using social marketing to redefine gender norms among Mexican youth -- Tuberculosis: keys to success in Peru -- Increasing school meal uptake in a deprived region in England: overcoming the barriers -- Choose health in food vending machines: Obesity prevention and healthy lifestyle promotion in Italy -- Establishing a healthy drinking culture: Systembolaget - Alcohol monopoly and public health in Sweden -- Creating a commercial market for insecticide-treated mosquito nets in Nigeria -- "Safe water saves lives": Clean drinking water reduces diarrhea-related mortality in Madagascar -- Socialism meets social marketing: Jump-starting the commercial contraceptive market in the former soviet republic of Kazakhstan -- "Love your liver, improve your health": a hepatitis B prevention and educational campaign in China -- Integrated corporate social initiatives in Japan: From product development to healthcare information -- Successful contraceptive social marketing attempts in India -- Social marketing practices: Government and private partnerships in controlling diseases and promoting a healthy lifestyle in Singapore -- Reducing drink driving road deaths: Integrating communication and social policy enforcement in Australia.