MTU Library Catalogue

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Typographic design : form and communication / Rob Carter, Ben Day and Philip Meggs.

By: Carter, Rob.
Contributor(s): Meggs, Philip B | Day, Ben.
Material type: materialTypeLabelBookPublisher: New York : Wiley-Blackwell, 2011Edition: 5th ed.Description: 344 p. : col. ill. ; 28 cm. + pbk.ISBN: 9780470648216; 047064821X.Subject(s): Graphic design (Typography)DDC classification: 686.224
Contents:
The evolution of Typography -- The Anatomy of Typography -- Syntax and Communication -- Legibility -- The Typographic Grid -- The Typographic Message -- Typographic Technology -- Typography on Screen -- Case Studies in Typographic Design -- Typographic Design Education -- Typographic Design Process -- Type Specimens.
Summary: Full color throughout and be supported by a companion website and instructor ancillaries, Typographic Design has been a consistent knowledge source on the ins and outs of working with type. The new Fifth Edition is updated throughout, including many new images and case studies. It also contains new information on visual metaphor, analogy, metonymy, multi modal typography, and new cultural developments in type. Other new additions include a chapter on typography on the screen, as well as up to date information on typographic technology
Holdings
Item type Current library Call number Copy number Status Barcode
General lending MTU Bishopstown Library Lending 686.224 (Browse shelf(Opens below)) 1 Available 00114863
General lending MTU Bishopstown Library Lending 686.224 (Browse shelf(Opens below)) 1 Available 00114864
Total holds: 0

Enhanced descriptions from Syndetics:

Full-color throughout and be supported by a companion website and instructor ancillaries, Typographic Design has been a consistent knowledge source on the ins and outs of working with type. The new Fifth Edition is updated throughout, including many new images and case studies. It also contains new information on visual metaphor, analogy, metonymy, multi-modal typography, and new cultural developments in type. Other new additions include a chapter on typography on the screen, as well as up-to-date information on typographic technology.

Bibliography: (pages 346-351) and index.

The evolution of Typography -- The Anatomy of Typography -- Syntax and Communication -- Legibility -- The Typographic Grid -- The Typographic Message -- Typographic Technology -- Typography on Screen -- Case Studies in Typographic Design -- Typographic Design Education -- Typographic Design Process -- Type Specimens.

Full color throughout and be supported by a companion website and instructor ancillaries, Typographic Design has been a consistent knowledge source on the ins and outs of working with type. The new Fifth Edition is updated throughout, including many new images and case studies. It also contains new information on visual metaphor, analogy, metonymy, multi modal typography, and new cultural developments in type. Other new additions include a chapter on typography on the screen, as well as up to date information on typographic technology

CIT Module DESI 6012 - Core reading.

CIT Module DESI 6026 - Core reading.

Table of contents provided by Syndetics

  • Introduction (p. xi)
  • 1 The Evolution of Typography (p. 1)
  • From the origins of writing to Gutenberg's invention of movable type (p. 2)
  • Typography from Gutenberg to the nineteenth century (p. 7)
  • The nineteenth century and the Industrial Revolution (p. 12)
  • Typography in the twentieth century (p. 18)
  • A new century and millennium begin (p. 27)
  • 2 The Anatomy of Typography (p. 31)
  • Letterforms analyzed (p. 32)
  • The typographic font (p. 35)
  • Historical classification of typefaces (p. 38)
  • Typographic measurement (p. 42)
  • The type family (p. 45)
  • 3 Syntax and Communication (p. 49)
  • Typographic syntax (p. 50)
  • Typographic space (p. 60)
  • Visual hierarchy (p. 64)
  • ABA form (p. 70)
  • 4 Legibility (p. 75)
  • Distinguishing characteristics of letters (p. 76)
  • The nature of words (p. 78)
  • Capital and lowercase letters (p. 79)
  • Interletter and interword spacing (p. 79)
  • Type size, line length, and interline spacing (p. 80)
  • Weight (p. 81)
  • Character width (p. 81)
  • Italics (p. 81)
  • Legibility and color (p. 82)
  • Justified and unjustified typography (p. 85)
  • Paragraphs and indentions (p. 85)
  • Legibility and electronic page design (p. 87)
  • Typographic details (p. 88)
  • 5 The Typographic Grid (p. 91)
  • Background (p. 92)
  • Structure and space (p. 92)
  • Proportion (p. 94)
  • Single column grids (p. 97)
  • Multi-column grids (p. 100)
  • Modular grids (p. 105)
  • Improvisational structures (p. 110)
  • 6 The Typographic Message (p. 111)
  • A multidimensional language (p. 112)
  • Verbal/visual equations (p. 115)
  • Function and expression (p. 121)
  • 7 Typographic Technology (p. 125)
  • Hand composition (p. 126)
  • Linotype (p. 127)
  • Monotype (p. 128)
  • Ludlow (p. 129)
  • Phototypesetting (p. 130)
  • Digital typesetting (p. 132)
  • Electronic page design (p. 134)
  • 8 Typography on Screen (p. 139)
  • Rendering type on screen (p. 140)
  • Selecting typefaces (p. 143)
  • Legibility factors for on-screen typography (p. 146)
  • Programming for Web design (p. 148)
  • Structuring Web pages (p. 150)
  • Case studies in Web design (p. 152)
  • 9 Case Studies in Typographic Design (p. 161)
  • Integrating type and image in poster design (p. 162)
  • The U.S. National Park Service Unigrid System (p. 166)
  • Book design: VAS: An Opera in Flatland (p. 169)
  • Typographic film titles (p. 173)
  • Buenos Aires Underground (Subte) (p. 176)
  • Information design: Metropolitan World Atlas (p. 180)
  • A typographic program for the 17th Street Farmers' Market (p. 184)
  • 10 Typographic Design Education (p. 187)
  • Generation of a typographic sign from a gestural mark (p. 188)
  • Letter/digit configurations (p. 189)
  • Urban letterform studies (p. 189)
  • Inventing sign systems (p. 190)
  • Letterform analysis (p. 190)
  • Flowering typography (p. 191)
  • Sequential typographic forms in space (p. 191)
  • Visual organization and grid structures (p. 192)
  • Introduction to systems design (p. 193)
  • Designing with a single letter (p. 194)
  • Typography and image transformations (p. 194)
  • Experimental compositions with found typography (p. 195)
  • Syntactic explorations using onomatopoeic terms (p. 196)
  • Type chronology booklet (p. 197)
  • Expressive typography: form amplifies message (p. 198)
  • Computer improvisation and manipulation (p. 198)
  • Observing systems in our surroundings (p. 199)
  • Interpretive typography: exploring legibility and impact (p. 200)
  • Symphony poster series (p. 200)
  • Information design: changing typographic parameters (p. 201)
  • Typographic cubes (p. 202)
  • Calendar typography (p. 202)
  • Unity of form and communication (p. 203)
  • Typeface history posters (p. 204)
  • Visual identity program (p. 204)
  • Type in Motion (p. 205)
  • Blending Latin and non-Latin typographic forms (p. 205)
  • Type and image in the third dimension (p. 206)
  • Comparative relationships: type and image (p. 207)
  • Directional poster: from your house to the university (p. 208)
  • Graphic-design history posters and booklet (p. 209)
  • Animated Web site flash pages (p. 210)
  • Typezine: my favorite typeface (p. 211)
  • Type history posters (p. 211)
  • Typeface design: mind/machine (p. 212)
  • Experimental typographic system (p. 213)
  • Banknote design (p. 214)
  • Type as metaphor (p. 215)
  • Form and counterform, scale and proportion: "Ne var, ne yok?" (p. 216)
  • 11 Typographic Design Process (p. 217)
  • A traditional model (p. 218)
  • Processing typographic form and ideas (p. 219)
  • Typographic process case studies (p. 225)
  • Experimental typographic transformation (p. 230)
  • Now Projector: Design as Projection (p. 238)
  • Typographic book covers (p. 245)
  • 12 Type Specimens (p. 251)
  • Old Style (p. 253)
  • Adobe Garamond (p. 254)
  • Adobe Minion Display Regular (p. 260)
  • Additional Old Style fonts (p. 266)
  • Sans serif (p. 269)
  • Univers (p. 55)
  • 270 Meta Normal (p. 276)
  • Futura Book (p. 282)
  • Additional Sans Serif fonts (p. 288)
  • Transitional (p. 291)
  • Baskerville Regular (p. 292)
  • Georgia (p. 298)
  • Additional Transitional fonts (p. 304)
  • Modern (p. 307)
  • Bauer Bodoni Regular (p. 308)
  • Additional Modern fonts (p. 314)
  • Egyptian (p. 317)
  • Serifa Roman (p. 318)
  • Archer (p. 324)
  • Additional Egyptian fonts (p. 330)
  • Selected Decorative fonts (p. 332)
  • A chronology of typeface designs (p. 334)
  • Glossary (p. 336)
  • Bibliography (p. 346)
  • Picture Credits (p. 348)
  • Index (p. 352)

Author notes provided by Syndetics

Educated at the University of Utah and the University of Illinois at Champaign/Urbana, Rob Carter conducts research in computer-assisted design and teaches typography, graphic design, and computer graphics at Virginia Commonwealth University in Virginia. With the help of authors Ben Day and Philip Meggs, Carter wrote the book Typographic Design: Form and Communication, a richly illustrated source of information and ideas.

Carter has also written the books Working with Computer Type: Color & Type, Experimental Typography; and Working with Computer Type 2: Logo Types, Stationery Systems, Visual Identity. Carter's graphic designs have been exhibited by the American Institute of Graphic Arts, New York Art Director's Club, Society of Typographic Arts, Graphis Annual, Creativity, and the New York Type Director's Club.

(Bowker Author Biography)