MTU Library Catalogue

Syndetics cover image
Image from Syndetics

Innovative promotions that work : a quick guide to the essentials of effective design / Lisa L. Cyr.

By: Cyr, Lisa.
Material type: materialTypeLabelBookSeries: Graphic workshop.Publisher: Gloucester, Mass. : Rockport Publishers, 2006Description: 192 p. : col. ill. ; 29 cm. + hbk.ISBN: 9781592532193; 1592532195.Other title: Graphic workshop, innovative promotions that work.Subject(s): Commercial art -- United States -- History -- 21st century -- Case studies | Graphic arts -- United States -- History -- 21st century -- Case studies | Sales promotion -- Case studiesDDC classification: 741.60688
Contents:
Introduction -- Image and Brand-Building Promotions -- Be inspired -- Invitations, Announcements and Cards -- The Big idea -- Keepsake Promotions -- Get Production Savvy -- Publication and Newsletter Promotions -- Treading New Ground -- Campaigns -- Directory of Suppliers and Manufacturers -- Directory of Contributors -- About the Author.

Enhanced descriptions from Syndetics:

Billions of dollars are spent every year on promotions, and for some, the payoff is huge. The key is creating promotions that cut through the clutter to delight, astound, amuse, shock, and touch one's intended audience in a memorable and smart way.

This book takes intelligent and well-crafted promotions and breaks down the essential elements in a caption-like format so the readers will get the maximum number of promotions and the information they need in the shortest amount of time. Despite the streamlined approach, no critical information is lost.

Featuring 140 diverse promotions, Innovative Promotions at Work: A Quick Guide to the Essentials of Effective Design deconstructs each and provides answers to designers' six most important questions: What was the promotion for? What was the concept? What was the goal? What were the challenges? What did the client require? Last, how successful was the piece?

The answers to these questions give readers the insight they need to construct a roadmap to a successful promotion of their own.

Introduction -- Image and Brand-Building Promotions -- Be inspired -- Invitations, Announcements and Cards -- The Big idea -- Keepsake Promotions -- Get Production Savvy -- Publication and Newsletter Promotions -- Treading New Ground -- Campaigns -- Directory of Suppliers and Manufacturers -- Directory of Contributors -- About the Author.

CIT Module DESI 7005 - Core reading.

Author notes provided by Syndetics

Lisa Cyr is a designer/illustrator, writer, and national lecturer. She writes for Communication Arts, Step Inside Design, HOW, International Design, and Applied Arts and is the author of Brochure Design That Works (Rockport Publishers). The author lives in Stroudsburg, Pennsylvania.