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The media student's book [electronic book] / Gill Branston and Roy Stafford.

By: Branston, Gill.
Contributor(s): Stafford, Roy.
Material type: materialTypeLabelBookPublisher: London ; New York : Routledge, 2006Edition: Fourth edition.Description: online resource (xviii, 576 pages): color illustrations.Content type: text Media type: computer Carrier type: online resourceISBN: 9780415371421; 9780203850640 (e-book).Subject(s): Mass mediaGenre/Form: Electronic booksAdditional physical formats: Print version: The media student's book.DDC classification: 302.23 Online resources: Access eBook Also available in print form.Summary: The Media Student's Book is a comprehensive introduction for students of media studies. It covers all the key topics you will encounter in the area, and provides a detailed, lively and accessible guide to concepts and debates. This fourth edition, now in color, has been thoroughly revised, re-ordered and updated, with many very recent examples and expanded coverage of the most important issues currently facing media studies. It is structured in four main parts, addressing key concepts, media practices, and media debates as well as providing rich resources for your own research in the fourth reference section. Individual chapters include: Interpreting media * Narratives * Gndres and other classifications * Institutions * Questions of representation * Ideologies and power * Industries * Audiences * Advertising and branding * Research * Production organization * Production techniques * Distribution * Documentary and reality TV * Whose globalization? * Free choices' in a free market? Chapters are supported by case studies which include: Ways of interpreting * CSI: Miami and crime fiction * The Ring cycle * Television as institution * Images of migration * News * The media majors * The music industry, technology and synergy * Selling audiences * Celebrity * Researching new media technologies * Contemporary British cinema The Media Student's Book has been written by two people experienced in writing, researching and teaching across different levels of pre-undergraduate and undergraduate study, with an awareness of the needs of those students. The book is specially designed to be easy and stimulating to use with: * marginal terms, definitions, references and even jokes, allied to a comprehensive glossary * follow-up activities, suggestions for further reading, useful websites and resources and a companion website to support the book at www.routledge.com/0415... * references and examples from a rich range of media forms, including advertising, television, films, radio, newspapers, magazines, photography and the internet.

Enhanced descriptions from Syndetics:

Available in colour for the first time, thoroughly revised, re-ordered and completely updated with recent examples and expanded coverage of current issues, this fourth edition is a must-have introduction to media studies.

The chapters are all supported by case studies which cover every key topic in the field, from CSI: Miamito the Ring Cycleand reality TV. The book is divided into four parts studying key concepts; media practices; media debates; and providing rich resources in the final reference section.

Stimulating and easy to use, The Media Student's Bookincludes:

marginal terms, definitions, references and jokes, all allied to a full glossary follow-up activities, suggestions for further reading, useful websites and a companion support website at www.routledge.com/textbooks/0415371430 references and examples from advertising, TV, films, radio, newspapers, photography and the internet.

Written by two leading teaching figures in the field, this book undoubtedly lives up to its reputation as the finest resource available to all media studies students.

Includes bibliographical references (pages 553-561) and index.

The Media Student's Book is a comprehensive introduction for students of media studies. It covers all the key topics you will encounter in the area, and provides a detailed, lively and accessible guide to concepts and debates. This fourth edition, now in color, has been thoroughly revised, re-ordered and updated, with many very recent examples and expanded coverage of the most important issues currently facing media studies. It is structured in four main parts, addressing key concepts, media practices, and media debates as well as providing rich resources for your own research in the fourth reference section. Individual chapters include: Interpreting media * Narratives * Gndres and other classifications * Institutions * Questions of representation * Ideologies and power * Industries * Audiences * Advertising and branding * Research * Production organization * Production techniques * Distribution * Documentary and reality TV * Whose globalization? * Free choices' in a free market? Chapters are supported by case studies which include: Ways of interpreting * CSI: Miami and crime fiction * The Ring cycle * Television as institution * Images of migration * News * The media majors * The music industry, technology and synergy * Selling audiences * Celebrity * Researching new media technologies * Contemporary British cinema The Media Student's Book has been written by two people experienced in writing, researching and teaching across different levels of pre-undergraduate and undergraduate study, with an awareness of the needs of those students. The book is specially designed to be easy and stimulating to use with: * marginal terms, definitions, references and even jokes, allied to a comprehensive glossary * follow-up activities, suggestions for further reading, useful websites and resources and a companion website to support the book at www.routledge.com/0415... * references and examples from a rich range of media forms, including advertising, television, films, radio, newspapers, magazines, photography and the internet.

CIT Module MMED 6009 - Core reading.

CIT Module MMED 6010 - Supplementary reading.

Also available in print form.

Electronic reproduction.: ProQuest LibCentral. Mode of access: World Wide Web.

Table of contents provided by Syndetics

  • List of illustrations
  • Acknowledgements
  • Introduction
  • Part I Key Concepts
  • 1 Interpreting media Case study: Ways of interpreting
  • 2 Narratives Case study: CSI: Miami and crime fiction
  • 3 Genres and other classifications Case study: J-horror and the Ring cycle
  • 4 Institutions Case study: Television as institution
  • 5 Questions of representation Case study: Images of migration
  • 6 Ideologies and power Case study: News
  • 7 Industries Case study: The major players in the media industries Case study: The music industry, technology and synergy
  • 8 Audiences Case study: Selling audiences
  • 9 Advertising and branding Case study: Celebrity, stardom and marketing
  • Part II Media Practices
  • 10 Research Case study: Researching mobile phone technologies
  • 11 Production organisation
  • 12 Production techniques
  • 13 Distribution Case study: Contemporary British Cinema
  • Part III Media Debates
  • 14 Documentary and 'reality TV'
  • 15 Whose globalisation?
  • 16 'Free choices' in a 'free market'
  • Part IV Reference
  • Glossary of key terms
  • Bibliography Useful information
  • Index

Author notes provided by Syndetics

Gill Branstonis a Senior Lecturer and Director of Undergraduate Studies in the School of Journalism, Media and Cultural Studies at Cardiff University. Roy Staffordis a freelance lecturer, writer and examiner in media education and training.