An empirical study in to the opinion of marketing from the perspective of business and consumers / Tony Ferguson.
By: Ferguson, Tony.
Material type:
BookSeries: MBS. - Business studies.Publisher: Cork : CIT, 2011Description: 179 p. : ill. ; 31 cm. + hbk.Subject(s): Marketing -- Ireland | Marketing research -- Case studies
| Marketing -- Psychological aspects -- Case studies | Consumer behavior -- Psychological aspectsDDC classification: THESES PRESS Online resources: Access eThesis Dissertation note: MBS
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Reference | MTU Bishopstown Library Theses | THESES PRESS (Browse shelf(Opens below)) | 1 | Not for loan | 00158051 |
Total holds: 0
MBS
Includes bibliographical references.