A comparative study of how social media and Web 2.0 tools such as Facebook, Twitter and viral marketing, can be used by small businesses to integrate a business strategy of augmenting the company profile and awareness with their publics / Robyn Foley.
By: Foley, Robyn.
Material type:
BookSeries: M.A. - Public Relations with New Media.Publisher: Cork : Cork Institute of Technology, 2011. Edition: 2011.Description: 107 p. ; 30 cm.Subject(s): Social media -- Economic aspects
| Online social networks -- Economic aspects | Internet marketing | Viral marketingDDC classification: THESES PRESS Online resources: Access eThesis Dissertation note: MA
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Reference | MTU Bishopstown Library Theses | THESES PRESS (Browse shelf(Opens below)) | 1 | Not for loan | 00158466 |
Total holds: 0
MA
Bibliography: p. 81-83.