Commusication : from Pavlov's dog to sound branding / John Groves.
By: Groves, John
.
Material type: 
BookPublisher: Cork : Oak Tree Press, 2011Description: xii, 217 p. : ill., charts ; 24 cm. + hbk.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781781190005 (hbk); 9781781190012 (ebk).Subject(s): Music in advertising | Branding (Marketing) | Advertising -- Psychological aspects | Advertising -- Brand name products | Sales & marketingDDC classification: 658.802 | 658.8 GRO | Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| General lending | MTU Bishopstown Library Lending | 658.802 (Browse shelf(Opens below)) | 1 | Available | 00169712 | |
| General lending | MTU Kerry North Campus Library First Floor Main | 658.8 GRO (Browse shelf(Opens below)) | 0 | Available | 38888000830947 | |
| General lending | MTU Kerry North Campus Library First Floor Main | 658.8 GRO (Browse shelf(Opens below)) | 0 | Available | 38888000615538 |
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Enhanced descriptions from Syndetics:
Presents a mix of scientific findings and one man's analytic - and sometimes humourous - views, ending in a show-it-all walk-through of the structured system that is responsible for the sound of some of the world's most prestigious brands. This book is suitable for those involved in marketing, advertising, branding and music.
Includes bibliographical references and index.
Introduction -- The senses in communications -- Music in communications -- Music in brand and corporate communications -- From branding to sound branding -- The groves sound branding system -- The brand sound elements and applications -- The future of sound branding.