MTU Library Catalogue

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2D: visual basics for designers / Robin Landa, Rose Gonnella & Steven Brower.

By: Landa, Robin.
Contributor(s): Gonnella, Rose | Brower, Steven.
Material type: materialTypeLabelBookPublisher: Clifton Park, NY : Thomson/Delmar Learning, c2007Description: 341 p. : col. ill. ; 28 cm. + pbk.ISBN: 1418011606; 9781418011604.Subject(s): Commercial art -- Design | Graphic arts -- TechniqueDDC classification: 741.6
Contents:
Part I: Elements of Composition -- Format -- Line -- Shape -- Color -- Texture and pattern -- Type -- Part II: Principles of Composition -- Balance -- Visual hierarchy -- Rhythm -- Unity -- Part III: Composition, Illusion and screen-based media -- Proportion and scale -- Illusion of depth -- Illusion of motion -- Motion for screen-based media -- Part IV: Message and Communication -- Message and communication.

Enhanced descriptions from Syndetics:

2D: Visual Basics for Designers features a concept-based approach that explores the fundamental elements, principles, and applications of two-dimensional design for print and screen-based media. This striking new book covers 2D applications in a variety of visual communications-from graphic design and advertising design to environmental design and illustration. Building a strong foundation in two-dimensional design, 2D: Visual Basics for Designers not only provides readers with essential content; it also teaches the conceptual and analytical skills designers must have to think visually, critically, and creatively.

Bibliography: (page 329) and index.

Part I: Elements of Composition -- Format -- Line -- Shape -- Color -- Texture and pattern -- Type -- Part II: Principles of Composition -- Balance -- Visual hierarchy -- Rhythm -- Unity -- Part III: Composition, Illusion and screen-based media -- Proportion and scale -- Illusion of depth -- Illusion of motion -- Motion for screen-based media -- Part IV: Message and Communication -- Message and communication.

Table of contents provided by Syndetics

  • 2D: Visual Basics for Designers
  • Foreword (p. 1)
  • Preface (p. 3)
  • Introduction (p. 8)
  • Part I Elements of Composition (p. 15)
  • Chapter 1 Format (p. 16)
  • Chapter 2 Line (p. 31)
  • Chapter 3 Shape (p. 58)
  • Chapter 4 Color (p. 77)
  • Chapter 5 Texture and Pattern (p. 108)
  • Chapter 6 Type (p. 130)
  • Part II Principles of Composition (p. 149)
  • Chapter 7 Balance (p. 150)
  • Chapter 8 Visual Hierarchy (p. 176)
  • Chapter 9 Rhythm (p. 192)
  • Chapter 10 Unity (p. 210)
  • Part III Composition, Illusion, and Screen-Based Media (p. 231)
  • Chapter 11 Proportion and Scale (p. 232)
  • Chapter 12 Illusion of Depth (p. 242)
  • Chapter 13 Illusion of Motion (p. 263)
  • Chapter 14 Motion for Screen-Based Media (p. 279)
  • Part IV Message and Communication (p. 293)
  • Chapter 15 Message and Communication (p. 294)
  • Conclusion (p. 317)
  • Glossary (p. 319)
  • Bibliography (p. 329)
  • Subject Index (p. 330)
  • Agencies, Clients, Creative Professionals, and Studios Index (p. 337)

Author notes provided by Syndetics

Robin Landa is a Distinguished Professor in the Department of Design at Kean University of New Jersey
Prof. Rose Gonnella is a board member of the Art Directors Club of New Jersey (ADCNJ) and a coordinator of the ADCNJ/Kean University Thinking Creatively Conference
Steven Brower is faculty of the School of Visual Arts, Marywood University, and Kean University