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Global business today / Charles W.L. Hill.

By: Hill, Charles W. L [author].
Material type: materialTypeLabelBookPublisher: New York : McGraw-Hill/Irwin [2011]Edition: 7th ed.Description: xxvi, 620 pages : color illustrations, color maps ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780071220842 (paperback).Subject(s): International business enterprises -- Management | International trade | Investments, Foreign | Capital marketDDC classification: 658.049
Contents:
Part One: Introduction and overview -- Globalization -- Part Two: Country differences -- National differences in political economy -- Differences in culture -- Ethics in international business -- Part Three: Cross-border trade and investment -- International trade theory -- The political economy of international trade -- Foreign director investment -- Regional economic integration -- Part Four: Global money system -- The foreign exchange market -- The international monetary system -- Part Five: Competing in a global marketplace -- The strategy of international business -- Entering foreign markets -- Exporting, importing and countertrade -- Global production, outsourcing and logistics -- Global marketing and R&D -- Global human resource management.
Summary: Charles Hill's Global Business Today, has become an established text in the International Business market for several key reasons: it is comprehensive and up-to-date, it goes beyond an uncritical presentation and shallow explanation of the body of knowledge, it maintains a tight, integrated flow between chapters, it focuses on managerial implications, it makes important theories accessible and interesting to students, and it incorporates ancillary resources that enliven the text and make it easier to teach. The success of the first six editions of Global Business Today has been based in part upon the incorporation of leading edge research into the text, the use of the up-to-date examples and statistics to illustrate global trends and enterprise strategy, and the discussion of current events within the context of the appropriate theory. Our research has shown that students and instructors alike enjoy the interesting, informative, and accessible writing style of GBT - so much so that the writing has become Charles Hill's trademark. In addition to boxed material which provides deep illustrations in every chapter, Hill carefully weaves interesting anecdotes into the narrative of the text to engage the reader.
Holdings
Item type Current library Call number Copy number Status Barcode
General lending MTU Bishopstown Library Lending 658.049 (Browse shelf(Opens below)) 1 Available 00169858
Total holds: 0

Enhanced descriptions from Syndetics:

This has become an established text in the international business market for its excellent but concise coverage of the key global issues including the cultural context for global business, cross-border trade and investment, the global monetary system and competition in the global environment.

Includes bibliographical references and indexes.

Part One: Introduction and overview -- Globalization -- Part Two: Country differences -- National differences in political economy -- Differences in culture -- Ethics in international business -- Part Three: Cross-border trade and investment -- International trade theory -- The political economy of international trade -- Foreign director investment -- Regional economic integration -- Part Four: Global money system -- The foreign exchange market -- The international monetary system -- Part Five: Competing in a global marketplace -- The strategy of international business -- Entering foreign markets -- Exporting, importing and countertrade -- Global production, outsourcing and logistics -- Global marketing and R&D -- Global human resource management.

Charles Hill's Global Business Today, has become an established text in the International Business market for several key reasons: it is comprehensive and up-to-date, it goes beyond an uncritical presentation and shallow explanation of the body of knowledge, it maintains a tight, integrated flow between chapters, it focuses on managerial implications, it makes important theories accessible and interesting to students, and it incorporates ancillary resources that enliven the text and make it easier to teach. The success of the first six editions of Global Business Today has been based in part upon the incorporation of leading edge research into the text, the use of the up-to-date examples and statistics to illustrate global trends and enterprise strategy, and the discussion of current events within the context of the appropriate theory. Our research has shown that students and instructors alike enjoy the interesting, informative, and accessible writing style of GBT - so much so that the writing has become Charles Hill's trademark. In addition to boxed material which provides deep illustrations in every chapter, Hill carefully weaves interesting anecdotes into the narrative of the text to engage the reader.

CIT Module MGMT 9004 - Core reading