MTU Library Catalogue

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International business / Alan M. Rugman, Simon Collinson.

By: Rugman, Alan M.
Contributor(s): Collinson, Simon.
Material type: materialTypeLabelBookPublisher: Harlow, England ; New York : Pearson, 2012Edition: 6th ed.Description: xxxii, 765 p. : ill. ; 27 cm. + pbk.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780273760979; 0273760971 (pbk.) :.Subject(s): International business enterprises -- ManagementDDC classification: 658.049 | 658.049 RUG
Contents:
Part One: The world of international business -- Regional and global strategy -- The multinational enterprise -- The triad and international business -- Part Two: The environment of international business -- International politics -- International culture -- International trade -- International financial markets and institutions -- Part Three: International business strategies -- Multinational strategy -- Organizing strategy -- Corporate strategy and national competitiveness -- Innovation, entrepreneurship and born global firms -- Part Four: Functional area strategies -- Production strategy -- Marketing strategy -- Human resource management strategy -- Political risk and negotiation strategy -- International financial management -- Part Five: Regional strategies -- European Union -- Japan -- North America -- Emerging economies -- China -- Corporate ethics and the Natural Environment.
Holdings
Item type Current library Call number Copy number Status Barcode
General lending MTU Bishopstown Library Lending 658.049 (Browse shelf(Opens below)) 1 Available 00169840
General lending MTU Kerry North Campus Library First Floor Main 658.049 RUG (Browse shelf(Opens below)) Available 38888000922876
Total holds: 0

Enhanced descriptions from Syndetics:

International Business provides students with a comprehensive introduction to International Business from authors at the forefront of research in international and strategic management.

Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies - the EU, the US and Japan - as well as emerging markets in world trade, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business.

The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.

Includes bibliographical references and index.

Part One: The world of international business -- Regional and global strategy -- The multinational enterprise -- The triad and international business -- Part Two: The environment of international business -- International politics -- International culture -- International trade -- International financial markets and institutions -- Part Three: International business strategies -- Multinational strategy -- Organizing strategy -- Corporate strategy and national competitiveness -- Innovation, entrepreneurship and born global firms -- Part Four: Functional area strategies -- Production strategy -- Marketing strategy -- Human resource management strategy -- Political risk and negotiation strategy -- International financial management -- Part Five: Regional strategies -- European Union -- Japan -- North America -- Emerging economies -- China -- Corporate ethics and the Natural Environment.

CIT Module MGMT 9004 - Core reading

Table of contents provided by Syndetics

  • Part 1 The World of International Business
  • Chapter 1 Regional and Global Strategy
  • Chapter 2 The Multinational Enterprise
  • Chapter 3 The Triad and International Business
  • Part 2 The Envrironment of International Business
  • Chapter 4 International Politics
  • Chapter 5 International Culture
  • Chapter 6 International Trade
  • Chapter 7 International Financial Markets and Institutions
  • Part 3 International Business Strategies
  • Chapter 8 Multinational Strategy
  • Chapter 9 Organizing Strategy
  • Chapter 10 Corporate Strategy and National Competitiveness
  • Chapter 11 Innovation, Entrepreneurship and ôBorn Globalö Firms
  • Part 4 Functional Area Strategies
  • Chapter 12 Production Strategy
  • Chapter 13 Marketing Strategy
  • Chapter 14 Human Resource Management Strategy
  • Chapter 15 Political Risk and Negotiation Strategy
  • Chapter 16 International Financial Management
  • Part 5 Regional Strategies
  • Chapter 17 European Union
  • Chapter 18 Japan
  • Chapter 19 North America
  • Chapter 20 Emerging Economies
  • Chapter 21 China
  • Chapter 22 Corporate Ethics and the Natural Environment

Author notes provided by Syndetics

Alan M. Rugman is Professor of International Business and Head of the International Business and Strategy Group at the Henley Business School, University of Reading.

Simon Collinson is Professor of International Business and Innovation at the Henley Business School, University of Reading.