MTU Library Catalogue

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International business / Ricky Griffin, Michael W. Pustay.

By: Griffin, Ricky W.
Contributor(s): Pustay, Michael W.
Material type: materialTypeLabelBookPublisher: Boston : Pearson Education, 2013Edition: 7th ed.Description: 598 p. : col. ill., col. maps, col. ports. ; 28 cm.ISBN: 9780273765868.Subject(s): International business enterprises -- ManagementDDC classification: 658.049
Contents:
Part 1: The world's marketplaces -- An overview of international business -- Global marketplaces and business centers -- Legal, technological, accounting and political environments -- The role of culture -- Ethics and social responsibility in international business -- Part 2: The international environment -- International trade and investment -- The international monetary system and the balance of payments -- Foreign exchange and international financial markets -- Formulation of national trade policies -- International cooperation among nations -- Part 3: Managing international business -- International strategic management -- Strategies for analyzing and entering foreign markets -- International strategic alliances -- International organization design and control -- Leadership and employee behavior in international business -- Part 4: Managing international business operations -- International marketing -- International operations management -- International financial management -- International human resource management and labor relations.
Holdings
Item type Current library Call number Copy number Status Barcode
General lending MTU Bishopstown Library Lending 658.049 (Browse shelf(Opens below)) 1 Available 00169894
Total holds: 0

Enhanced descriptions from Syndetics:

For International Business courses. Successfully prepare students for the international marketplace. International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy. Accompanied by MyIBLab See the hands in the air, hear the roar of discussion - be a Rock Star in the classroom. MyIBLab makes it easier for you to be a Rock Star in the classroom by helping you hold students accountable for class preparation, and getting students engaged in the material through an array of relevant teaching and media resources.

Previous ed.: 2010.

Includes bibliographical references and indexes.

Part 1: The world's marketplaces -- An overview of international business -- Global marketplaces and business centers -- Legal, technological, accounting and political environments -- The role of culture -- Ethics and social responsibility in international business -- Part 2: The international environment -- International trade and investment -- The international monetary system and the balance of payments -- Foreign exchange and international financial markets -- Formulation of national trade policies -- International cooperation among nations -- Part 3: Managing international business -- International strategic management -- Strategies for analyzing and entering foreign markets -- International strategic alliances -- International organization design and control -- Leadership and employee behavior in international business -- Part 4: Managing international business operations -- International marketing -- International operations management -- International financial management -- International human resource management and labor relations.