MTU Library Catalogue

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Introduction to electronic commerce / Efraim Turban, David King, Judy Lang.

By: Turban, Efraim.
Contributor(s): Turban, Efraim. Introduction to e-commerce | King, David R | Lang, Judy, 1950-.
Material type: materialTypeLabelBookPublisher: Upper Saddle River, N.J. ; London : Pearson Education, 2011Edition: 3rd ed.Description: 539 p. : ill. ; 26 cm.ISBN: 9780138010140 (pbk.) ; 0138010145 (pbk.) .Subject(s): Electronic commerceDDC classification: 658.872
Contents:
Part 1: Introduction to e-commerce and e-marketplaces -- Overview of electronic commerce -- E-marketplaces: Mechanisms, tools and impacts of e-commerce -- Part 2: Internet consumer retailing -- Retailing in electronic commerce: Products and services -- Online consumer behavior, market research and advertisement -- Part 3: Business-to-business e-commerce -- B2B e-commerce -- Innovative EC systems: From government and e-learning to C2C e-commerce and collaborative commerce -- Part 4: Other EC models and applications -- The web 2.0 environment and social networks -- Mobile computing and commerce -- Part 5: EC support services -- E-commerce security and fraud protection -- Electronic commerce payment systems -- Part 6: Strategy and implementation -- EC strategy and implementation: Justification, globalization, SMEs and regulatory and ethical issues.
Holdings
Item type Current library Call number Copy number Status Barcode
General lending MTU Bishopstown Library Lending 658.872 (Browse shelf(Opens below)) 1 Available 00159352
Total holds: 0

Enhanced descriptions from Syndetics:

For undergraduate-level courses in Electronic Commerce. Explore the essential concepts of electronic commerce. Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of EC essentials from a global point of view. The third edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives.

Previous ed.: published as Introduction to e-commerce. 2003.

"International ed"--cover.

Includes bibliographical references and index.

Part 1: Introduction to e-commerce and e-marketplaces -- Overview of electronic commerce -- E-marketplaces: Mechanisms, tools and impacts of e-commerce -- Part 2: Internet consumer retailing -- Retailing in electronic commerce: Products and services -- Online consumer behavior, market research and advertisement -- Part 3: Business-to-business e-commerce -- B2B e-commerce -- Innovative EC systems: From government and e-learning to C2C e-commerce and collaborative commerce -- Part 4: Other EC models and applications -- The web 2.0 environment and social networks -- Mobile computing and commerce -- Part 5: EC support services -- E-commerce security and fraud protection -- Electronic commerce payment systems -- Part 6: Strategy and implementation -- EC strategy and implementation: Justification, globalization, SMEs and regulatory and ethical issues.

Table of contents provided by Syndetics

  • B2B E-Commerce
  • The Web 2.0 Environment and
  • Electronic Payment Systems, Order Fulfillment, and Othe
  • Elec

Author notes provided by Syndetics

Senior Lecturer, University of Stirling.

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