The use of online and offline communication in public information campaigns: a case study of the Health Service Executive "Quit" campaign / Rachel O'Sullivan.
By: O'Sullivan, Rachel [author.].
Material type:
BookSeries: M.A. - Public Relations with New Media.Publisher: Cork : CIT, 2013Description: 91 pages : color illustrations ; 30 cm.Subject(s): Ireland. Health Service Executive -- Advertising campaigns | Smoking -- Health aspects
| Public health | Health promotion | Digital media | Advertising campaigns | Public relationsDDC classification: THESES PRESS Online resources: Access eThesis Dissertation note: MA
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Reference | MTU Bishopstown Library Theses | THESES PRESS (Browse shelf(Opens below)) | 1 | Not for loan | 00159450 |
Total holds: 0
MA
Bibliography: p. 68-72.