MTU Library Catalogue

Syndetics cover image
Image from Syndetics

Cases to accompany contemporary strategy analysis / Robert M. Grant.

By: Grant, Robert M, 1948- [author.].
Material type: materialTypeLabelBookPublisher: Chichester ; Hoboken : John Wiley & Sons, 2010Edition: 7th ed.Description: xii, 417 p. : ill. ; 25 cm.ISBN: 9780470686331 (pbk.).Subject(s): Strategic planning -- Case studies | Decision making -- Case studiesDDC classification: 658.4012
Holdings
Item type Current library Call number Copy number Status Barcode
General lending MTU Bishopstown Library Lending 658.4012 (Browse shelf(Opens below)) 1 Available 00163465
Total holds: 0

Enhanced descriptions from Syndetics:

This popular casebook is now available in a more compact and updated edition. In response to requests from instructors and students for cases that require less reading time, all the cases are shorter than those in previous editions. Written by Rob Grant to accompany his text, Contemporary Strategy Analysis 7th edition, each case is designed to enable students to apply particular concepts and techniques of strategy analysis.

New cases include:

Manchester United: Preparing for Life without Ferguson Starbucks Easyjet vs. Ryanair DVD Wars Google

Further cases, including the US Airline Industry, Ford and the World Automobile Industry, Richard Branson and the Virgin group of Companies, Wal-Mart Stores Inc, Harley-Davidson and General Electric & Jeff Immelt have been updated to 2009.

These contemporary cases allow students unparalleled insight into determinants of competition; the basis of competitive advantage; the challenges of developing new organizational capabilities; the design of strategies for exploiting innovation; and the opportunities and pitfalls of internationalization.

Used alongside the Contemporary Strategy Analysis text, or as a standalone resource, the cases allow today's students and executives to apply key strategy concepts and frameworks to top-level decision making at companies that face critical strategic challenges.

Full teachings notes to the cases will be available upon publication at the companion website www.contemporarystrategyanalysis.com

Includes bibliographical references.

CIT Library MGMT 9005- Core reading.

Table of contents provided by Syndetics

  • Preface
  • Acknowledgments
  • 1 Madonna
  • 2 Starbucks, February 2009: The Coffee Goes Cold
  • 3 The US Airline Industry in 2009
  • 4 Ford and the World Automobile Industry in 2009
  • 5 Wal-Mart Stores Inc., 2009
  • 6 Manchester United: Preparing for Life without Ferguson
  • 7 Eastman Kodak: Meeting the Digital Challenge
  • 8 Procter & Gamble's Organization 2005 Project
  • 9 AirAsia: The World's Lowest Cost Airline
  • 10 Harley Davidson Inc., July 2008
  • 11 Raisio Group and the Benecol Launch
  • 12 Rivalry in Video Games
  • 13 DVD War of 2005-8: Blu-Ray vs. HD DVD
  • 14 New York Times
  • 15 Eni SpA: Building an International Energy Major
  • 16 American Apparel: Vertically-integrated in Downtown LA
  • 17 Outback Steakhouse: Going International
  • 18 Euro Disney: From Dream to Nightmare
  • 19 Vodafone: Rethinking the International Strategy
  • 20 Richard Branson and the Virgin Group of Companies in 2007
  • 21 Google Inc.: Running Amuk?
  • 22 Bank of America's Acquisition of Merrill Lynch
  • 23 Jeff Immelt and the Reinventing of General Electric, 2009
  • 24 W.L. Gore & Associates: Who's In Charge Here?

Author notes provided by Syndetics

Robert M. Grant is the Eni Professor of Strategic Management at Bocconi University in Milan, and a Visiting Professor at Georgetown University and City University, London.