MTU Library Catalogue

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Business essentials / Ronald J. Ebert, Ricky W. Griffin.

By: Ebert, Ronald J [author.].
Contributor(s): Griffin, Ricky W [author.].
Material type: materialTypeLabelBookPublisher: Boston : Pearson, c2013Edition: Ninth edition; Global edition.Description: 502 pages : color illustrations ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780273766599; 0273766597.Subject(s): Industrial management -- United States | Business enterprises -- United StatesDDC classification: 658
Contents:
Part 1: The contemporary business world -- The U.S. business environment -- Business ethics and social responsibility -- Entrepreneurship, new ventures and business ownership -- The global context of business -- Part 2: The business of managing -- Business management -- Organizing the business -- Operations management and quality -- Part 3: People in organizations -- Employee behavior and motivation -- Leadership and decision making -- Human resource management and labor relations -- Part 4: Principles of marketing -- Marketing processes and consumer behavior -- Pricing, distributing and promoting products -- Part 5: Managing information -- Information technology for business -- The role of accountants and accounting information -- Part 6: Financial issues -- Money and banking -- Managing finances.
Holdings
Item type Current library Call number Copy number Status Barcode
General lending MTU Bishopstown Library Lending 658 (Browse shelf(Opens below)) 1 Available 00159661
Total holds: 0

Enhanced descriptions from Syndetics:

For Introduction to Business Courses. Business Essentials continues to provide a solid foundation of the essential topics that first-semester business students need to understand. Its focus on practical skills, knowledge of the basics, and important developments in business makes for a brief book, but a rich experience. The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for business and a need for a change in the Introduction to Business course and text. This text captures the widespread significance of these developments and presents their implications on businesses today.

Includes bibliographical references and index.

Part 1: The contemporary business world -- The U.S. business environment -- Business ethics and social responsibility -- Entrepreneurship, new ventures and business ownership -- The global context of business -- Part 2: The business of managing -- Business management -- Organizing the business -- Operations management and quality -- Part 3: People in organizations -- Employee behavior and motivation -- Leadership and decision making -- Human resource management and labor relations -- Part 4: Principles of marketing -- Marketing processes and consumer behavior -- Pricing, distributing and promoting products -- Part 5: Managing information -- Information technology for business -- The role of accountants and accounting information -- Part 6: Financial issues -- Money and banking -- Managing finances.