MTU Library Catalogue

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Virtual typography / Matthias Hillner.

By: Hillner, Matthias.
Material type: materialTypeLabelBookSeries: Basics typography: 01Publisher: Lausanne : AVA Academia, 2009Description: 183 p. : ill. (chiefly col.) ; 23 cm.ISBN: 9782940373994 .Subject(s): Graphic design (Typography) | Type and type-founding -- Digital techniques | Computer fontsDDC classification: 686.22544
Contents:
From visual poetry to modern typography -- Approaching multimedia -- Typography, information and communication -- Digital typography -- Typography and the process of reading -- The significance of ambiguity.
Summary: "Basics Typography 01: Virtual Typography addresses a fundamentally new form of typographical communication. The book explores the visual arrangement of words and letters in the context of multimedia. Here, this arrangement is not simply a spatial positioning of text information - it is also bound by time. The increasing use of moving, virtual type can help to harmonise this time-based presentation of words on screen. The book touches on work from a variety of designers, including Channel 4 and Pentagram Design. This will provide an excellent introduction to the latest methods in typographical and visual communication." -- Publisher's website.
Holdings
Item type Current library Call number Copy number Status Barcode
General lending MTU Crawford College of Art and Design Library Lending 686.22544 (Browse shelf(Opens below)) 1 Available 00228204
Total holds: 0

Enhanced descriptions from Syndetics:

Basics Typography- Virtual Typography addresses a fundamentally new form of typographical communication. The book explores the visual arrangement of words and letters in the context of multimedia. Here, this arrangement is not simply a spatial positioning of text information it is also bound by time. The increasing use of moving, virtual type can help to harmonise this time-based presentation of words on screen. The book touches on work from a variety of designers, including Channel 4 and Pentagram Design. This will provide an excellent introduction to the latest methods in typographical and visual communication.

Includes bibliographical references (p. 170) and index.

From visual poetry to modern typography -- Approaching multimedia -- Typography, information and communication -- Digital typography -- Typography and the process of reading -- The significance of ambiguity.

"Basics Typography 01: Virtual Typography addresses a fundamentally new form of typographical communication. The book explores the visual arrangement of words and letters in the context of multimedia. Here, this arrangement is not simply a spatial positioning of text information - it is also bound by time. The increasing use of moving, virtual type can help to harmonise this time-based presentation of words on screen. The book touches on work from a variety of designers, including Channel 4 and Pentagram Design. This will provide an excellent introduction to the latest methods in typographical and visual communication." -- Publisher's website.

Author notes provided by Syndetics

Matthias Hillner graduated with a Master of Arts from the Royal College of Art, and subsequently worked as a designer for various design consultancies in London. He uses a typography-led approach for developing multimedia and graphic design solutions.