It's not a game : a public relations perspective on consumer relationship management within the video gaming industry / Brenda O'Driscoll.
By: O'Driscoll, Brenda [author.].
Material type:
BookSeries: M.A. - Public Relations with New Media.Publisher: Cork : Cork Institute of Technology, 2014. Description: 74 pages ; 30 cm.Content type: text Media type: unmediated Carrier type: volumeSubject(s): Video games industry
| Public relations | Customer relations -- ManagementDDC classification: THESES PRESS Dissertation note: MA
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Reference | MTU Bishopstown Library Theses | THESES PRESS (Browse shelf(Opens below)) | 1 | Not for loan | 00179396 |
Total holds: 0
MA
Bibliography: p. 59-62.