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Essentials of marketing [electronic book] : theory and practice for a marketing career / David Brown and Alexander Thompson.
by Brown, David (Writer on marketing) [author.] | Thompson, Alexander (Writer on marketing) [author.]. Additional Physical Forms: Print version Brown, David, Thompson, Alexander. Essentials of marketing : theory and practice for a marketing career Abingdon, Oxon ; New York, NY : 2023. Material type:  Book; Format:
available online
 ; Literary form:
Not fiction
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2023Copyright date: ©2023Online access: Access eBook Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): eBook 658.8.
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Foundations of marketing / John Fahy, David Jobber, and Svend Hollensen.
by Fahy, John, 1962- [author] | Jobber, David, 1947- [author] | Hollensen, Svend [author]. Edition: Eighth edition.Material type: Book; Literary form:
Not fiction
Publisher: Maidenhead, UK : McGraw-Hill Education, [2026]Copyright date: ©2026Availability: Items available for loan: MTU Bishopstown Library (1), MTU Kerry North Campus Library (3). Location(s): Lending 658.8, Desk Loan 658.8 JOB.
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