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Understanding and managing customers / edited by Isobel Doole, Peter Lancaster, Robin Lowe.

by Doole, Isobel, 1954- | Lancaster, Peter, 1952- | Lowe, Robin, 1945-.

Material type: book

Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Financial Times Prentice Hall, 2004Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.812.

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International marketing strategy : analysis, development and implementation / Isobel Doole and Robin Lowe.

by Doole, Isobel, 1954- [author] | Lowe, Robin, 1945- [author].

Edition: Fifth editionMaterial type: book

Book; Format: print ; Literary form: Not fiction Publisher: London : Cengage Learning EMEA, [2008]Copyright date: ©2008Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.84.

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