MTU Library Catalogue

Syndetics cover image
Image from Syndetics

Public relations cases / Darrell C. Hayes, Jerry A, Hendrix and Pallavi D. Kumar.

By: Hayes, Darrell C [author.].
Contributor(s): Hendrix, Jerry A [author.] | Kumar, Pallavi D [author.].
Material type: materialTypeLabelBookPublisher: [Melbourne, Victoria] : Wadsworth, Cengage Learning Inc., [2013]Copyright date: ©2013Edition: Ninth edition.Description: xxi, 425 pages : illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781111836825 (paperback); 1111836825 (paperback).Subject(s): Public relations -- United States -- Case studies | Publicity -- Case studiesDDC classification: 659.2
Contents:
Public relations in action -- A public relations process -- Media relations -- Social media -- Internal communications -- Community relations -- Public affairs and government relations -- Investor and financial relations -- Consumer relations -- International public relations -- Relations with special publics -- Crisis communication -- Integrated marketing communications.
Holdings
Item type Current library Call number Copy number Status Notes Barcode
General lending MTU Bishopstown Library Lending 659.2 (Browse shelf(Opens below)) 1 Available CIT Module MMED 9016 - Core reading. 00161677
Total holds: 0

Enhanced descriptions from Syndetics:

Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, 9E, International Edition presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model, where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness.

Includes bibliographical references and index.

Public relations in action -- A public relations process -- Media relations -- Social media -- Internal communications -- Community relations -- Public affairs and government relations -- Investor and financial relations -- Consumer relations -- International public relations -- Relations with special publics -- Crisis communication -- Integrated marketing communications.

CIT Module MMED 9016 - Core reading.