MTU Library Catalogue

Syndetics cover image
Image from Syndetics

Relationship marketing : management of customer relationships / Manfred Bruhn.

By: Bruhn, Manfred [author].
Material type: materialTypeLabelBookPublisher: Harlow : FT/Prentice Hall, 2003Copyright date: ©2003Description: xxi, 289 pages : illustrations ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0273676016 (paperback) :.Uniform titles: Relationship marketing. English Subject(s): Customer relations -- ManagementDDC classification: 658.812 BRU
Contents:
Contents -- List of Figures -- Preface and acknowledgements -- The foundations of relationship marketing -- Theoretical foundation of relationship marketing -- Conceptualization of relationship marketing - Analysis phase of relationship marketing -- Strategic focus of relationship marketing -- Relationship marketing in practice -- Implementation phase of relationship marketing -- The Control Phase of Relationship Marketing -- Multi-faceted characteristics of Relationship Marketing -- Future Outlook for Relationship Marketing.
Holdings
Item type Current library Call number Status Barcode
General lending MTU Kerry North Campus Library First Floor Main 658.812 BRU (Browse shelf(Opens below)) Available 38888000929582
Total holds: 0

Enhanced descriptions from Syndetics:

This work examines the current debates within relationship marketing to develop a theoretical and conceptual underpinning to the topic. Developing relationship marketing as a management methodology, the text examines the discussions at the forefront of relationship marketing including the first English translation of the German research in this area.

Includes bibliographical references and index.

Contents -- List of Figures -- Preface and acknowledgements -- The foundations of relationship marketing -- Theoretical foundation of relationship marketing -- Conceptualization of relationship marketing - Analysis phase of relationship marketing -- Strategic focus of relationship marketing -- Relationship marketing in practice -- Implementation phase of relationship marketing -- The Control Phase of Relationship Marketing -- Multi-faceted characteristics of Relationship Marketing -- Future Outlook for Relationship Marketing.

Table of contents provided by Syndetics

  • List of Figures
  • Preface and acknowledgements
  • The foundations of relationship marketing
  • Theoretical foundation of relationship marketing
  • Conceptualization of relationship marketing
  • Analysis phase of relationship marketing
  • Strategic focus of relationship marketing
  • Relationship marketing in practice
  • Implementation phase of relationship marketing
  • The Control Phase of Relationship Marketing Multi-faceted characteristics of Relationship
  • Marketing Future Outlook for Relationship Marketing