Touch : graphic design with tactile appeal / Ferdinand Lewis and Rita Street.
By: Lewis, Ferdinand
.
Contributor(s): Street, Rita.
Material type: 
BookPublisher: Gloucester, Mass. : Rockport Publishers, c2001Description: 191 p. : ill. (some col.) ; 29 cm. + pbk.ISBN: 1564967999.Subject(s): Tactile graphics | Graphic arts -- Technique | Commercial artDDC classification: 741.6 | Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| General lending | MTU Bishopstown Library Lending | 741.6 (Browse shelf(Opens below)) | 1 | Available | 00157103 |
Enhanced descriptions from Syndetics:
Touch Graphics examines a wide array of innovative and often experimental graphic design pieces that have incorporated imaginative materials like fur, velvet, plastic, and metal to convey powerful messages and connect with audiences on a deeper level. Tactile designs feed our most neglected sense in a digital world that focuses aggressively on visual and audio stimulation and the authors celebrate and showcase the remarkable power they have to engender wonder, excitement, and a sense of ownership in today's consumers. An invaluable idea book and resource, this stimulating collection will inspire designers to open their minds-and their art-to include new forms and shapes, and insightful text will tell the reader the technical hurtles (if any) that were apart of the design process.
Includes index.
Events -- Self-Promotion -- Identity -- Advertising and marketing -- Publications -- Haptics.
Table of contents provided by Syndetics
- Introduction (p. 8)
- Foreword (p. 9)
- Chapter 1 Events: Inviting Art (p. 10)
- Chapter 2 Self-Promotion: Promoting From Within (p. 48)
- Chapter 3 Identity: Digging Into Identity (p. 82)
- Chapter 4 Advertising and Marketing: Messages From the Third Dimension (p. 98)
- Chapter 5 Publications: Covering Books (p. 148)
- Chapter 6 Haptics: The Future of Touch (p. 182)
- Directory (p. 186)
- Index (p. 188)
- About the Authors (p. 190)