MTU Library Catalogue

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No space, no choice, no jobs, no logo / Naomi Klein No logo

By: Klein, Naomi, 1970-.
Material type: materialTypeLabelBookPublisher: London : Fourth Estate, c2010Description: xxiii, 502 p. : ill. ; 24 cm. + pbk.ISBN: 9780007340774.Subject(s): Brand name products -- Management | Brand name products -- Valuation -- Management | Commerce | International business enterprises -- Political aspects | International business enterprises -- Public opinion | Brand name products -- Political aspects | Brand name products -- Public opinion | Social change | Social responsibility of businessDDC classification: 338.88
Contents:
Introduction. A web of brands -- No space -- New branded world -- The brand expands : how the logo grabbed center stage -- Alt.everything : the youth market and the marketing of cool -- The branding of learning : ads in schools and universities -- Patriarchy gets funky : the triumph of identity marketing -- No choice -- Brand bombing : franchises in the age of the superbrand -- Mergers and synergy : the creation of commercial utopias -- Corporate censorship : barricading the branded village -- No jobs -- The discarded factory : degraded production in the age of the superbrand -- Threats and temps : from working for nothing to free agent nation -- Breeding disloyalty : what goes around, comes around -- No logo -- Culture jamming : ads under attack -- Reclaim the streets -- Bad mood rising : the new anticorporate activism -- The brand boomerang : the tactics of brand-based campaigns -- A tale of three logos : the swoosh, the shell and the arches -- Local foreign policy : students and communities join the fray -- Beyond the brand : the limits of brand-based politics -- Conclusion. Consumerism versus citizenship : the fight for the global common -- Afterword. Two years on the streets : moving through the symbols.
Holdings
Item type Current library Call number Copy number Status Barcode
General lending MTU Bishopstown Library Lending 338.88 (Browse shelf(Opens below)) 1 Available 00169848
Total holds: 0

Enhanced descriptions from Syndetics:

'No Logo' was a book that defined a generation when it was first published in 1999. For its 10th anniversary Naomi Klein has updated this iconic book.



By the time you're twenty-one, you'll have seen or heard a million advertisements. But you won't be happier for it.

This is a book about that much-maligned, much-misunderstood generation coming up behind the slackers, who are being intelligent and active about the world in which they find themselves. It is a world in which all that is 'alternative' is sold, where any innovation or subversion is immediately adopted by un-radical, faceless corporations. But, gradually, tentatively, a new generation is beginning to fight consumerism with its own best weapons; and it is the first skirmishes in this war that this abrasively intelligent book documents brilliantly.

Includes bibliographical references and index.

Introduction. A web of brands -- No space -- New branded world -- The brand expands : how the logo grabbed center stage -- Alt.everything : the youth market and the marketing of cool -- The branding of learning : ads in schools and universities -- Patriarchy gets funky : the triumph of identity marketing -- No choice -- Brand bombing : franchises in the age of the superbrand -- Mergers and synergy : the creation of commercial utopias -- Corporate censorship : barricading the branded village -- No jobs -- The discarded factory : degraded production in the age of the superbrand -- Threats and temps : from working for nothing to free agent nation -- Breeding disloyalty : what goes around, comes around -- No logo -- Culture jamming : ads under attack -- Reclaim the streets -- Bad mood rising : the new anticorporate activism -- The brand boomerang : the tactics of brand-based campaigns -- A tale of three logos : the swoosh, the shell and the arches -- Local foreign policy : students and communities join the fray -- Beyond the brand : the limits of brand-based politics -- Conclusion. Consumerism versus citizenship : the fight for the global common -- Afterword. Two years on the streets : moving through the symbols.

CIT Module MGMT 9020 - Core reading.

Author notes provided by Syndetics

Naomi Klein is a Canadian writer and journalist. 'No Logo' is an international bestseller and has helped define a new generation of young activists.