MTU Library Catalogue

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Soak, wash, rinse, spin : Tolleson Design / Steven Tolleson.

By: Tolleson, Steven, 1957-.
Material type: materialTypeLabelBookPublisher: New York : Princeton Architectural Press, 1999Description: 503 p. : col. ill. ; 25 cm + pbk.ISBN: 1568981988.Subject(s): Tolleson Design (Firm) | Commercial art -- California -- San Francisco -- History -- 20th century | Design -- MethodologyDDC classification: 741.6
Holdings
Item type Current library Call number Copy number Status Barcode
General lending MTU Crawford College of Art and Design Library Store 741.6 (Browse shelf(Opens below)) 1 Available 00055098
Total holds: 0

Enhanced descriptions from Syndetics:

Steve Tolleson's approach to design might best be described as scientific: it involves relentless research in which every element of a project--down to its letterforms--is subject to rigorous study through almost imperceptible permutations. The end results of this process are designs that are meticulously executed, sometimes cerebral, but never without emotion and wit.
Soak Wash Rinse Spin investigates the cycles of the Tolleson Design creative process through a textual and graphic layering of information involving four phases: research (the intake of as much information as they can gather), collaboration (with the client and with the other members of the creative team), visual exploration (the workbook process, which includes refinements and the examination of multiple options), and environmental influences (consideration of the ultimate purpose of the solution).

Author notes provided by Syndetics

Tolleson Design produces corporate and product identity, annual reports, web and interactive design, packaging, and environmental graphics for a broad client base that includes Kodak, Nike, Microsoft, Virgin Interactive, Urban Outfitters, and the San Franc