Marketing management [electronic book] / Philip Kotler and Kevin Lane Keller.
By: Kotler, Philip [author]
.
Contributor(s): Keller, Kevin Lane [author].
Material type: 
BookSeries: Always Learning: Publisher: Harlow, England : Pearson Education Limited, [2016]Copyright date: ©2016Edition: 15th edition; Global edition.Description: online resource (various pagings) : color illustrations.Content type: text Media type: computer Carrier type: online resourceISBN: 9781292092621 (paperback); 1292092629 (paperback); 9781292092713 (e-book).Subject(s): Marketing -- Management | MarketingAdditional physical formats: Print version: Marketing managementDDC classification: 658.8 Online resources: Access eBook Also available in print form. | Item type | Current library | Call number | Status | Notes | |
|---|---|---|---|---|---|
| eBook | MTU Online eBook | 658.8 (Browse shelf(Opens below)) | Available | MTU Cork Module MGMT7045 - Core reading, MTU Cork Module TOUR8005 - Core reading, MTU Cork Module HOSP6083 - Core reading, MTU Cork Module ACCT9006 - Core reading, MTU Cork Module MRKT8018 - Core reading, MTU Cork Module MRKT8020 - supplementary reading. | |
| eBook | MTU Online eBook | 658.8 (Browse shelf(Opens below)) | Available | MTU Cork Module MGMT7045 - Core reading, MTU Cork Module TOUR8005 - Core reading, MTU Cork Module HOSP6083 - Core reading, MTU Cork Module ACCT9006 - Core reading, MTU Cork Module MRKT8018 - Core reading, MTU Cork Module MRKT8020 - supplementary reading. | |
| eBook | MTU Online eBook | 658.8 (Browse shelf(Opens below)) | Available | MTU Cork Module MGMT7045 - Core reading, MTU Cork Module TOUR8005 - Core reading, MTU Cork Module HOSP6083 - Core reading, MTU Cork Module ACCT9006 - Core reading, MTU Cork Module MRKT8018 - Core reading, MTU Cork Module MRKT8020 - supplementary reading. | |
| eBook | MTU Online eBook | 658.8 (Browse shelf(Opens below)) | Available | MTU Cork Module MGMT7045 - Core reading, MTU Cork Module TOUR8005 - Core reading, MTU Cork Module HOSP6083 - Core reading, MTU Cork Module ACCT9006 - Core reading, MTU Cork Module MRKT8018 - Core reading, MTU Cork Module MRKT8020 - supplementary reading. | |
| eBook | MTU Online eBook | 658.8 (Browse shelf(Opens below)) | Available | MTU Cork Module MGMT7045 - Core reading, MTU Cork Module TOUR8005 - Core reading, MTU Cork Module HOSP6083 - Core reading, MTU Cork Module ACCT9006 - Core reading, MTU Cork Module MRKT8018 - Core reading, MTU Cork Module MRKT8020 - supplementary reading. | |
| eBook | MTU Online eBook | 658.8 (Browse shelf(Opens below)) | Available | MTU Cork Module MGMT7045 - Core reading, MTU Cork Module TOUR8005 - Core reading, MTU Cork Module HOSP6083 - Core reading, MTU Cork Module ACCT9006 - Core reading, MTU Cork Module MRKT8018 - Core reading, MTU Cork Module MRKT8020 - supplementary reading. | |
| eBook | MTU Online eBook | 658.8 (Browse shelf(Opens below)) | Available | MTU Cork Module MGMT7045 - Core reading, MTU Cork Module TOUR8005 - Core reading, MTU Cork Module HOSP6083 - Core reading, MTU Cork Module ACCT9006 - Core reading, MTU Cork Module MRKT8018 - Core reading, MTU Cork Module MRKT8020 - supplementary reading. | |
| eBook | MTU Online eBook | 658.8 (Browse shelf(Opens below)) | Available | MTU Cork Module MGMT7045 - Core Reading. ; MTU Cork Module HOSP6083 - Core Reading. ; MTU Cork Module TOUR8005-Core Reading. | |
| eBook | MTU Online eBook | 658.8 (Browse shelf(Opens below)) | Available | MTU Cork Module MGMT7045 - Core Reading. ; MTU Cork Module HOSP6083 - Core Reading. ; MTU Cork Module TOUR8005-Core Reading. | |
| eBook | MTU Online eBook | 658.8 (Browse shelf(Opens below)) | Available | MTU Cork Module MGMT7045 - Core Reading. ; MTU Cork Module HOSP6083 - Core Reading. ; MTU Cork Module TOUR8005-Core Reading. |
Enhanced descriptions from Syndetics:
For undergraduate and graduate courses in marketing management.
The gold standard for today's marketing management
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.
The Fifteenth Edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible.
Please note that the product you are purchasing does not include MyMarketingLab.
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This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a course ID to access MyMarketingLab.
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Go to www.My Marketing Lab.com to buy access to this interactive study programme.
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Includes bibliographical references and indexes.
Understanding marketing management -- Defining marketing for the new realities -- Developing marketing strategies and plans -- Collecting information and forecasting demand -- Conducting marketing research -- Creating long-term loyalty relationships -- Analyzing consumer markets -- Analyzing business markets -- Tapping into global markets -- Identifying market segments and targets -- Crafting the brand positioning -- Creating brand equity -- Addressing competition and driving growth -- Selling product strategy -- Design and managing services -- Introducing new market offerings -- Developing pricing strategies and programs -- Designing and managing integrated marketing channels -- Managing retailing, wholesaling and logistics -- Communicating value -- Designing and managing integrated marketing communications -- Managing mass communications: advertising, sales promotions, events and experiences, and public relations -- Managing digital communications: online, social media, and mobile -- Managing personal communications: direct and database marketing and personal selling -- Managing a holistic marketing organization for the long run.
MTU Cork Module MGMT7045 - Core Reading.
MTU Cork Module HOSP6083 - Core Reading.
MTU Cork Module TOUR8005 - Core Reading.
MTU CORK Module ACCT 9006 - Core reading.
MTU CORK Module MRKT 8018 - Core reading.
MTU CORK Module MRKT 8020 - Supplementary reading.
Also available in print form.
Electronic reproduction.: ProQuest LibCental. Mode of access: World Wide Web.