MTU Library Catalogue

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Planning and managing public relations campaigns [electronic book] : a strategic approach / Anne Gregory.

By: Gregory, Anne, 1953- [author].
Material type: materialTypeLabelBookSeries: PR in practice series: Publisher: London ; New York : Kogan Page, 2021Copyright date: ©2021 Edition: Fifth edition.Description: online resource (ix, 334 pages) : illustrations.Content type: text Media type: computer Carrier type: online resourceISBN: 9781789663235 (hardback); 9781789663204 (paperback); 9781789663211 (e-book).Subject(s): Public relations | Management | Public relations -- Great BritainAdditional physical formats: Print version: Planning and managing public relations campaigns : a strategic approach DDC classification: 659.2 Online resources: Access eBook Also available in print form.
Contents:
Planning and managing in a changing world -- The role of public relations in organizations -- Planning and context -- Starting the planning process -- Research and analysis -- Communication theory and setting aims and objectives -- Knowing the stakeholders and content -- Strategy and tactics -- Timescales and resources -- Knowing what has been achieved evaluation and review.
Summary: "Taking a public relations campaign from planning through to implementation can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for success, and is widely regarded as one of the best 'how-to' guides for students and practitioners. Digestible and easy to read, this fifth edition presents a 12-point plan for ensuring success of campaigns of all sizes, covering vital areas including the role of public relations in organizations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review. With discussion of new developments in the industry, from the gig economy and online influencers, to disruptive models, this fully updated new edition addresses the need for agile planning and draws on fresh case studies to provide up-to-date examples of best practice. Supported by a suite of online resources, Planning and Managing Public Relations Campaigns is an invaluable guide for students and practitioners alike. Online resources include extended case studies, lecture slides, discussion questions and assessment tasks"-- Provided by publisher.
Holdings
Item type Current library Call number Status Notes
eBook MTU Online 659.2 (Browse shelf(Opens below)) Available MTU Cork Module MMED9016 - Core reading
Total holds: 0

Enhanced descriptions from Syndetics:

Taking a PR campaign from planning to implementation can seem overwhelming. This book provides a blueprint for success and is widely regarded as one of the best 'how-to' guides available.

Digestible and easy to read, this fifth edition of Planning and Managing Public Relations Campaigns presents a 12-point plan for ensuring success of campaigns of all sizes, covering vital areas including the role of public relations in organizations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review.

With discussion of new developments in the industry, from the gig economy and online influencers, to disruptive models, this fully updated new edition addresses the need for agile planning and draws on fresh case studies to provide up-to-date examples of best practice. Supported by a suite of online resources, Planning and Managing Public Relations Campaigns is an invaluable guide for students and practitioners alike. Online resources include extended case studies, lecture slides, discussion questions and assessment tasks.

Includes bibliographical references and index.

Planning and managing in a changing world -- The role of public relations in organizations -- Planning and context -- Starting the planning process -- Research and analysis -- Communication theory and setting aims and objectives -- Knowing the stakeholders and content -- Strategy and tactics -- Timescales and resources -- Knowing what has been achieved evaluation and review.

"Taking a public relations campaign from planning through to implementation can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for success, and is widely regarded as one of the best 'how-to' guides for students and practitioners. Digestible and easy to read, this fifth edition presents a 12-point plan for ensuring success of campaigns of all sizes, covering vital areas including the role of public relations in organizations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review. With discussion of new developments in the industry, from the gig economy and online influencers, to disruptive models, this fully updated new edition addresses the need for agile planning and draws on fresh case studies to provide up-to-date examples of best practice. Supported by a suite of online resources, Planning and Managing Public Relations Campaigns is an invaluable guide for students and practitioners alike. Online resources include extended case studies, lecture slides, discussion questions and assessment tasks"-- Provided by publisher.

MTU Cork Module MMED9016 - Core reading.

Also available in print form.

Electronic reproduction.: ProQuest LibCentral. Mode of access: World Wide Web.

Author notes provided by Syndetics

Dr Anne Gregory is a professor of corporate communication and leading international academic. She is based in the School of Business and Law at the University of Huddersfield, and previously spent many years in public relations practice with senior experience both in-house and in consultancy. She remains a consultant and an advisor at board level to several large organizations.