MTU Library Catalogue

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Cutlip and Center's effective public relations [electronic book] / Glen Broom and Bey-Ling Sha.

By: Broom, Glen M [author].
Contributor(s): Sha, Bey-Ling, 1970- [author] | Cutlip, Scott M [author] | Center, Allen H [author].
Material type: materialTypeLabelBookSeries: Always Learning: Publisher: Harlow, Essex : Pearson Education, [2013]Copyright date: ©2013Edition: Eleventh edition.Description: online resource (455 pages) : illustrations.Content type: text Media type: computer Carrier type: online resourceISBN: 9780273768395 (paperback); 9780273775775 (e-book).Subject(s): Public relationsAdditional physical formats: Print version: Cutlip and Center's effective public relationsDDC classification: 659.2 Online resources: Access eBook Also available in print form.
Contents:
Introduction to contemporary public relations -- Practitioners of public relations -- Organizational settings -- Historical origins and evolution -- Professionalism and ethics -- Legal considerations -- Theoretical underpinnings: adjustment and adaptation -- Communication theories and contexts -- Internal relations and employee communication -- External media and media communication -- Step One: defining public relations problems -- Step Two: planning and programming -- Step Three: taking action and communicating -- Step Four: evaluating the program -- Business and industry -- Government and politics -- Military public relations -- Nonprofits and nongovernmental organizations -- Health care -- Education -- Associations and unions.
Holdings
Item type Current library Call number Status Notes
eBook MTU Online eBook 659.2 (Browse shelf(Opens below)) Available MTU Cork Module MMED9010 - Core reading.
eBook MTU Online eBook 659.2 (Browse shelf(Opens below)) Available MTU Cork Module MMED9010 - Core reading.
eBook MTU Online eBook 659.2 (Browse shelf(Opens below)) Available MTU Cork Module MMED9010 - Core reading.
eBook MTU Online eBook 659.2 (Browse shelf(Opens below)) Available MTU Cork Module MMED9010 - Core reading.
eBook MTU Online eBook 659.2 (Browse shelf(Opens below)) Available MTU Cork Module MMED9010 - Core reading.
eBook MTU Online eBook 659.2 (Browse shelf(Opens below)) Available MTU Cork Module MMED9010 - Core reading.
eBook MTU Online eBook 659.2 (Browse shelf(Opens below)) Available MTU Cork Module - MMED9010 Core reading.
eBook MTU Online eBook 659.2 (Browse shelf(Opens below)) Available MTU Cork Module - MMED9010 Core reading.
eBook MTU Online eBook 659.2 (Browse shelf(Opens below)) Available MTU Cork Module - MMED9010 Core reading.
eBook MTU Online eBook 659.2 (Browse shelf(Opens below)) Available MTU Cork Module - MMED9010 Core reading.
eBook MTU Online eBook 659.2 (Browse shelf(Opens below)) Available MTU Cork Module - MMED9010 Core reading.
eBook MTU Online eBook 659.2 (Browse shelf(Opens below)) Available MTU Cork Module - MMED9010 Core reading.
Total holds: 0

Enhanced descriptions from Syndetics:

For courses in Introductory Public Relations.
Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.

Title includes the names of Cutlip and Center in honor of their contribution to the field. Beginning with the first edition in 1952, Effective Public Relations (EPR) has introduced the theory and principles of public relations, schooled its practitioners, and served as a reference for those in the calling worldwide. Scott M. Cutlip and Allen H. Center created the book that made public relations education an academic area of study on university and college campuses, and gave the practice a foundation of knowledge and principles. Many of their ideas and ambitions in the early editions still serve as beacons leading public relations education and practice.

Public relations education and professional practice now extend well beyond the limits of a single book or course, yet EPR remains the basic reference for the field worldwide. It is the book most frequently used by those preparing for accreditation exams, most frequently cited in public relations literature, most widely used worldwide in English, and most translated for study in China, Japan, Russia, Korea Spain, Bulgaria, Italy, and Latvia.

Includes bibliographical references and index.

Introduction to contemporary public relations -- Practitioners of public relations -- Organizational settings -- Historical origins and evolution -- Professionalism and ethics -- Legal considerations -- Theoretical underpinnings: adjustment and adaptation -- Communication theories and contexts -- Internal relations and employee communication -- External media and media communication -- Step One: defining public relations problems -- Step Two: planning and programming -- Step Three: taking action and communicating -- Step Four: evaluating the program -- Business and industry -- Government and politics -- Military public relations -- Nonprofits and nongovernmental organizations -- Health care -- Education -- Associations and unions.

MTU Cork Module MMED 9010 - Core reading.

MTU CORK Module EDUC 8039 - Core reading.

MTU Cork Module ARCH 8006 - Core reading.

Also available in print form.

Electronic reproduction.: ProQuest LibCentral. Mode of access: World Wide Web.