Writing for the web [electronic book] : composing, coding and constructing web sites / J.D. Applen.
By: Applen, J. D [author]
.
Material type:
BookPublisher: New York, NY : Routledge, 2013Copyright date: ©2013Description: online resource (xiv, 315 pages) : illustrations.Content type: text Media type: computer Carrier type: online resourceISBN: 9780415883269 (paperback); 9780415883252 (hardback); 9781136925894 (e-book).Subject(s): Web sites -- Design| Item type | Current library | Call number | Status | Notes | |
|---|---|---|---|---|---|
| eBook | MTU Online eBook | 006.7 (Browse shelf(Opens below)) | Available | MTU Cork Module JOUR9002- Recommended reading, MTU Cork Module MMED8024 -Recommended reading,MTU Cork Module MMED8025 -Recommended reading |
Enhanced descriptions from Syndetics:
Writing for the Web unites theory, technology, and practice to explore writing and hypertext for website creation. It integrates such key topics as XHTML/CSS coding, writing (prose) for the Web, the rhetorical needs of the audience, theories of hypertext, usability and architecture, and the basics of web site design and technology. Presenting information in digestible parts, this text enables students to write and construct realistic and manageable Web sites with a strong theoretical understanding of how online texts communicate to audiences.
Key features of the book include:
Screenshots of contemporary Web sites that will allow students to understand how writing for and linking to other layers of a Web site should work. Flow charts that describe how Web site architecture and navigation works. Parsing exercises in which students break down information into subsets to demonstrate how Web site architecture can be usable and scalable. Detailed step-by-step descriptions of how to use basic technologies such as file transfer protocols (FTP). Hands-on projects for students to engage in that allow them to connect the various components in the text. A companion website with downloadable code and additional pedagogical features: www.routledge.com/cw/applenWriting for the Web prepares students to work in professional roles, as it facilitates understanding of architecture and arrangement of written content of an organization's texts.
Old media, new media, the Internet, and knowledge -- The Internet and HTML -- Cascading style sheets -- Rhetoric and writing -- Layout and organization -- Major web site projects.
MTU Cork Module JOUR9002- Recommended reading.
MTU Cork ModuleMMED8024 - Recommended reading.
MTU Cork Module MMED8025 - Recommended reading.
Also available in print form.
Electronic reproduction.: ProQuest LibCentral. Mode of access: World Wide Web.
Table of contents provided by Syndetics
- Figures (p. vi)
- Tables (p. x)
- Preface (p. xi)
- About the Author (p. xv)
- Copyright Acknowledgments (p. xvi)
- 1 Old media, new media, and knowledge (p. 1)
- 2 The internet and HTML (p. 28)
- 3 Cascading style sheets (p. 80)
- 4 Rhetoric and writing (p. 177)
- 5 Layout and organization (p. 229)
- 6 Major web site projects (p. 263)
- Appendix (p. 308)
- Index (p. 310)