MTU Library Catalogue

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Cutlip & Center's effective public relations / Glen Broom ; Bey-Ling Sha.

By: Broom, Glen M [author].
Contributor(s): Sha, Bey-Ling, 1970- [author] | Cutlip, Scott M | Center, Allen H.
Material type: materialTypeLabelBookSeries: Always Learning: Publisher: Essex : Pearson, [2013]Copyright date: ©2013Edition: Eleventh edition.Description: 455 pages : illustrations ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780273768395 (paperback); 0273768395.Other title: Effective public relations.Subject(s): Public relationsAdditional physical formats: Electronic version: Cutlip & Center's effective public relationsDDC classification: 659.2 Also available in electronic form.
Contents:
Part I: Concept, practitioners, context and origins -- Introduction to contemporary public relations -- Practitioners of public relations -- Organizational settings -- Historical origins and evolution -- Part II: Foundations -- Professionalism and ethics -- Legal considerations -- Theoretical underpinnings: Adjustment and adaptation -- Communication theories and contexts -- Internal relations and employee communication -- External media and media relations -- Part III: Management process -- Step One: Defining public relations problems -- Step Two: Planning and programming -- Step Three: Taking action and communicating -- Step Four: Evaluating the program -- Part IV: The practice -- Business and industry -- Government and politics -- Military public affairs -- Nonprofits and nongovernmental organizations -- Health care -- Education -- Associations and unions.
Holdings
Item type Current library Call number Copy number Status Notes Date due Barcode
General lending MTU Bishopstown Library Lending 659.2 (Browse shelf(Opens below)) 1 Checked out CIT Module mmed 9010 - Core reading. 24/01/2022 00170038
Total holds: 0

Enhanced descriptions from Syndetics:

For courses in Introductory Public Relations.
Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.

Title includes the names of Cutlip and Center in honor of their contribution to the field. Beginning with the first edition in 1952, Effective Public Relations (EPR) has introduced the theory and principles of public relations, schooled its practitioners, and served as a reference for those in the calling worldwide. Scott M. Cutlip and Allen H. Center created the book that made public relations education an academic area of study on university and college campuses, and gave the practice a foundation of knowledge and principles. Many of their ideas and ambitions in the early editions still serve as beacons leading public relations education and practice.

Public relations education and professional practice now extend well beyond the limits of a single book or course, yet EPR remains the basic reference for the field worldwide. It is the book most frequently used by those preparing for accreditation exams, most frequently cited in public relations literature, most widely used worldwide in English, and most translated for study in China, Japan, Russia, Korea Spain, Bulgaria, Italy, and Latvia.

Includes bibliographical references and index.

Part I: Concept, practitioners, context and origins -- Introduction to contemporary public relations -- Practitioners of public relations -- Organizational settings -- Historical origins and evolution -- Part II: Foundations -- Professionalism and ethics -- Legal considerations -- Theoretical underpinnings: Adjustment and adaptation -- Communication theories and contexts -- Internal relations and employee communication -- External media and media relations -- Part III: Management process -- Step One: Defining public relations problems -- Step Two: Planning and programming -- Step Three: Taking action and communicating -- Step Four: Evaluating the program -- Part IV: The practice -- Business and industry -- Government and politics -- Military public affairs -- Nonprofits and nongovernmental organizations -- Health care -- Education -- Associations and unions.

CIT Module MMED 9010 - Core reading.

CIT Module EDUC 8039 - Core reading

CIT Module ARCH 8006 - Core reading.

Also available in electronic form.