Benetton : the family, the business and the brand / Jonathan Mantle.
By: Mantle, Jonathan
.
Material type: 
BookPublisher: London : Little, Brown, 1999Description: viii, 337 p., [16] p. of plates : ill. (some col.), ports (some col.) ; 24 cm.ISBN: 0316640832; 9780316640831.Subject(s): Benetton family | Benetton (Firm) -- History | Textile industry -- Italy | Family-owned business enterprises | Clothing trade -- Italy | Industry | Retail & wholesale industries | Genealogy, heraldry, names & honours | Family history, tracing ancestors | Social & cultural historyDDC classification: 338.7687 MAN Summary: Benetton is the story of an extraordinary family and the business they have built from humble origins to a skillfully orchestrated world wide phenomenon.
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| General lending | MTU Kerry North Campus Library Ground Floor Main | 338.7687 MAN (Browse shelf(Opens below)) | Available | 38888000685234 |
Enhanced descriptions from Syndetics:
An account of the Benetton family and the rise of their controversial retail business, in which soft fabrics mix with high-octane petrol and Grand Prix motor racing, and coloured condoms combine with red-blooded Catholicism and capitalism.
Includes bibliographical references and index.
Benetton is the story of an extraordinary family and the business they have built from humble origins to a skillfully orchestrated world wide phenomenon.