The Facebook effect : the inside story of Mark Zuckerberg and the world's fastest-growing company / David Kirkpatrick.
By: Kirkpatrick, David
.
Material type: 
BookPublisher: [London] : Virgin, 2011Edition: Updated ed.Description: 372 p. : ill. ; 25 cm.ISBN: 9780753522752.Subject(s): Zuckerberg, Mark, 1984- | Facebook (Firm) -- History | Facebook (Electronic resource) -- History | Facebook (Electronic resource) -- Social aspects | Internet industry -- United States | Industry | Online social networks -- History | Business & Management | Internet guides & online services | Business strategy | History of specific companies / corporate history | History: specific events & topicsDDC classification: 338.761006 KIR Summary: Facebook is the defining website of our day and it represents a completely new way of communicating. But why does it matter and what impact does social networking have on modern life? David Kirkpatrick unravels this extraordinary business story and asks how Facebook has changed our lives and the impact it might have on our future.
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| General lending | MTU Kerry North Campus Library Ground Floor Main | 338.761006 KIR (Browse shelf(Opens below)) | Available | 38888000733554 |
Enhanced descriptions from Syndetics:
Today - six years after it was created in a Harvard dorm room - over 500 million people use Facebook regularly, in just about every country on earth. That a company this powerful and influential was started as a lark by a couple of 19-year-olds makes it a fascinating and surprising tale. That one of them, the visionary Mark Zuckerberg, had the maturity, strategic smarts and luck to keep his company ahead of its rivals anchors the tale.
With exclusive inside access to all the company's leaders David Kirkpatrick tells of the vision, the tenacity, the refusal to compromise, and the vision Zuckerberg has to remake the internet. A brilliant and fascinating cast of characters created Facebook and Kirkpatrick has interviewed all of them. Never before have Zuckerberg and his closest colleagues told what really happened as they built their dynamo while eating fast food, staying up all night, and thumbing their noses at how things are usually done.
Originally published: 2010.
Includes bibliographical references and index.
Facebook is the defining website of our day and it represents a completely new way of communicating. But why does it matter and what impact does social networking have on modern life? David Kirkpatrick unravels this extraordinary business story and asks how Facebook has changed our lives and the impact it might have on our future.