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Managing multimedia : project management for interactive media / Elaine England and Andy Finney.

By: England, Elaine.
Contributor(s): Finney, Andy.
Material type: materialTypeLabelBookPublisher: Harlow : Addison-Wesley, 1999Edition: 2nd edition.Description: xvi, 423 p. : ill. ; 24 cm. + 1 computer laser optical disc (4 3/4 in.).ISBN: 0201360586; 9780201360585.Subject(s): Multimedia systems -- Project management | Computers and IT | Computing & information technology | Business mathematics & systems | Graphical & digital media applications | Digital LifestyleDDC classification: 006.7 | 006.7 ENG
Contents:
The background: multimedia and projects -- The background: multimedia and project management -- Scoping a project -- The proposal -- Contract issues 1 -- Agreeing the content -- Choosing the platform -- Selecting the media and techniques: the treatment -- Interface design -- Contract issues 2 -- Selecting the team -- Team management principles -- Audio asset production -- Video asset production -- Graphics asset production -- Integration -- Rights, copyright and other intellectual property -- Testing -- Archiving -- Marketing and marketing research -- and what's next?
Summary: An examination of how to manage multimedia products both on- and offline, this book reflects the trend towards on-line multimedia products, offers a detailed look at overall principles of project management and provides practical advice and tips.
Holdings
Item type Current library Call number Copy number Status Barcode
General lending MTU Bishopstown Library Lending 006.7 (Browse shelf(Opens below)) 1 Available 00078021
General lending MTU Kerry North Campus Library Ground Floor Main 006.7 ENG (Browse shelf(Opens below)) 1 Available 38888000570006
Total holds: 0

Enhanced descriptions from Syndetics:

This is an examination of how best to manage multimedia projects both on- and offline. Aimed at newcomers to multimedia and the experienced user, this book reflects the trend towards on-line multimedia projects, including Web and Intranet, offers a detailed look at the overall principles of project management, and provides a variety of practical advice and tips. The CD-ROM is linked to a companion Web site.

Disc in pocket attached to inside back cover.

Includes bibliographical references and index.

The background: multimedia and projects -- The background: multimedia and project management -- Scoping a project -- The proposal -- Contract issues 1 -- Agreeing the content -- Choosing the platform -- Selecting the media and techniques: the treatment -- Interface design -- Contract issues 2 -- Selecting the team -- Team management principles -- Audio asset production -- Video asset production -- Graphics asset production -- Integration -- Rights, copyright and other intellectual property -- Testing -- Archiving -- Marketing and marketing research -- and what's next?

An examination of how to manage multimedia products both on- and offline, this book reflects the trend towards on-line multimedia products, offers a detailed look at overall principles of project management and provides practical advice and tips.

Table of contents provided by Syndetics

  • Introduction
  • How to Use the Book and CD-ROM
  • Who is it for?
  • The Structure of the Book
  • The Structure of the Chapters
  • The Structure of the CD-ROM
  • Acknowledgements
  • 1 The Background: Multimedia and Projects
  • What is Multimedia
  • What is a Multimedia Project
  • Varieties of Projects
  • Varieties of Clients
  • The Client-Centered Multimedia Project Cycle: Overview
  • 2 The Background: Multimedia and Project Management
  • Multimedia-Industry Fusion or Confusion
  • Where Does Project Management Fit Into This
  • Is Multimedia Project Management the Same as Project Management
  • Limitations of Project Management Methods
  • What is Quality in Multimedia
  • Theory Into Practice 1
  • How the Nature of Multimedia Affects the Project Management Process
  • Organizational Structure Effects
  • Theory Into Practice 2
  • The Project Manager as Team Leader
  • The Role of the Multimedia Project Manager
  • 3 Scoping a Project
  • Project Manager's Responsibilities
  • Your Objectives
  • Clients' Previous Multimedia Experience
  • Type of Project
  • Point of Sale
  • Point of Information
  • Multimedia Presentation
  • Training
  • Advertising
  • Education
  • Publishing
  • International Projects
  • Content (General Statement)
  • The Audience/Users
  • Estimated Number of Systems/Location
  • Benefits/Achievements Wanted
  • Content (Existing Assets)
  • Time for Development
  • Platform
  • Media Mix
  • Budget
  • Theory Into Practice 3
  • Post-Meeting Responsibilities
  • 4 The Proposal
  • Project Manager's Responsibilities
  • The Aim of the Proposal
  • What it Should Contain
  • Description of the Components
  • General Introduction and Executive Summary
  • Statement of What the Client Wants From the Project
  • Statement of What the User Needs From the Application
  • Description of the General Treatment and Reasons for Choice
  • Variations on the Treatment
  • Outline Diagram of the Structure
  • Description of the Human Resources
  • Work Breakdown and Schedule
  • Cost/Payment
  • Limitations of the proposal
  • Conclusion
  • Theory into Practice 4
  • 5 Contract Issues 1
  • Project Manager's Responsibilities
  • What Needs to Be Covered
  • Background to Multimedia Contracts
  • Refining the Proposal Into a Contract Document
  • Agreeing How to Work Together
  • Change Management
  • Stages of a Project
  • Responsibilities
  • Does Education Work
  • Theory Into Practice 5
  • 6 Agreeing the Content
  • Project Manager's Responsibilities
  • The Importance of Content
  • Whose Role is it to Define Content
  • Scripting for Multimedia
  • What Affects Content Selection
  • Influences on Content: Business and Retail
  • Influences on Content: Publishing
  • Influences on Content: Training Applications
  • Limitations
  • Theory Into Practice 6
  • How to Get Content Agreed
  • General Principles for Establishing Content
  • 7 Choosing the Platform
  • Project Manager's Responsibilities
  • Introduction
  • What is a Platform Anyway? The Computer Platform
  • Criteria of Choice
  • Cross-Platform Chameleons
  • What is a Platform Anyway? The Delivery Medium
  • Floppy Disk
  • Compact Disc
  • Online
  • Platforms for Development
  • Theory Into Practice 7
  • 8 Selecting the Media and Techniques: The Treatment
  • Project Manager's Responsibilities
  • Constraints
  • Platform
  • Budget
  • Resources
  • Matching the Media to the Message
  • Video: Background Factors
  • Video
  • A Few Finer Points of Visual Grammar
  • Video and Applications for Education and Training
  • Audio
  • Computer and Video Graphics
  • The Use of Graphics in Education and Training Applications
  • Text
  • Theory Into Practice 8
  • Where Does This Leave Us
  • Theory Into Practice 9
  • 9 Interface Design
  • Project Manager's Responsibilities
  • What is an Interface
  • Interface Design
  • What are Icons
  • Considerations for Designing Icons
  • Get to Know Your Target Audience
  • Testing Interface Design
  • The Interactive Environment
  • The Use of Sound
  • The Use of Color
  • Packaging and Related Materials
  • Theory Into Practice 10
  • 10 Contract Issues 2
  • Project Manager's Responsibilities
  • Introduction
  • Costing Rights and Clearances
  • Still Pictures
  • Music
  • Voice-Overs
  • Video Footage
  • The Legal Issues
  • Rights and Clearances of Assets: Liabilities
  • Other Liabilities to Note
  • Payment Structure
  • Ownership of Code and Other Assets Generated
  • Establish Your Right to Demonstrate and Promote the Product
  • Moral Rights
  • Severance
  • Force Majeure
  • Which Law
  • Freelancer and Contractor Contracts
  • Conclusion
  • Theory to Practice 11
  • 11 Selecting the Team
  • Project Manager's Responsibilities
  • Introduction
  • Identifying the Skills Needed
  • Considerations for Interviews: General
  • Skill Set Profiles: Core Team
  • Programmers
  • Considerations for Interviews: Programmers
  • Computer Graphics Artists
  • The Extended Team: Skill Sets
  • Video Personnel
  • Sound Personnel
  • General Support
  • Personal Assistant
  • Secretarial Support
  • Specialist Support
  • Technical Support
  • Script Writers
  • Training Specialist
  • Instructional/Interactive Designer
  • Subject Matter Experts/Personalities
  • Theory Into Practice 12
  • Summary
  • Recommended Reading
  • 12 Team Management Principles
  • Project Manager's Responsibilities
  • The Project Manager and Team Culture
  • Management Styles
  • Teams: Lessons Learnt so Far
  • Theory Into Practice 13
  • How the Organization Can Affect Team Management
  • Theory Into Practice 14
  • 13 Audio Asset Production
  • Project Manager's Responsibilities
  • Managing Asset Production
  • Sound Principles
  • Before the Session
  • The Background
  • In the Studio
  • Working With Your Voice-Over Artist
  • What Can I Ask the Studio to do for Me
  • Mono and Stereo
  • Tricks With Sounds
  • Digital Basics
  • Aliasing
  • Doing it on Hard Disk
  • Editing
  • Judging Quality
  • Theory Into Practice 15
  • 14 Video Asset Production
  • Project Manager's Responsibilities
  • Managing Asset Production
  • Basic Principles of Video
  • Composite Video Television Standards
  • Component Video
  • Blanking and Time Code
  • In the Studio and on Location
  • Shooting an Interview
  • Preparing for Editing
  • Offline
  • Online
  • Videotape Machines
  • Cassettes
  • Videodiscs
  • Digital Formats
  • Copying Tapes for Use in Multimedia
  • Digitizing Video for Multimedia
  • Compression
  • Judging Quality
  • Theory Into Practice 16
  • 15 Graphics Asset Production
  • Project Manager's Responsibilities
  • A Picture is Worth a Thousand Words
  • Colour
  • Drawings
  • Bitmap Or Painting
  • Composites
  • 3-D Modelling and Rendering
  • DPI and Bit Depths
  • Using What When and Why
  • Anti-Aliasing
  • Look Before You Leap
  • Taking Less Space
  • Computer Graphics and Video Graphics
  • Asset Management
  • Image Compatibility and Quality
  • Proofreeding!
  • Theory Into Practice 17
  • 16 Integration
  • Project Manager's Responsibilities
  • Multimedia Fusion or Confusion
  • Authoring Versus Programming
  • The Authoring Tree
  • Stages
  • User Requirements
  • Functional Specification
  • Alpha and Omega
  • Bugs
  • The Demo Factor
  • The Jigsaw
  • Risky Business
  • The Link Between Software and the Client
  • Theory Into Practice 18
  • 17 Rights, Copyright and Other Intellectual Properties
  • Project Manager's Responsibilities
  • Rights and Wrongs
  • In the Beginning
  • Getting a Copyright
  • Moral Rights
  • Exceptions
  • Music
  • The Public Domain and Clip Media
  • Rights Models
  • Royalties Versus Buy-Outs
  • Rights in Code
  • How to Negotiate
  • The Rights Check-List And Finally, Patents and Data Protection
  • Theory Into Practice 19
  • 18 Testing
  • Project Manager's Responsibilities
  • Multimedia and Testing
  • Concept Testing
  • Prototyping
  • Peer Review
  • Usability Tests
  • Field Trials
  • Acceptance Testing
  • What is Testing
  • Developmental Testing
  • Acceptance Testing
  • What is a Testing Strategy
  • Insights Into Software Testing
  • Final Sign-Off
  • Theory Into Practice 20
  • 19 Closing the Project
  • Project Manager's Responsibilities
  • Archiving: The Rationale
  • What Needs to be Archived
  • Formal Documents
  • Scripts and Assets
  • Budget Information
  • Closing the Project
  • General Recommended Reading
  • Glossary
  • Index
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